If you own, operate or manage a website, I’m sure you’ve heard the latest craze and buzzword, content marketing, tossed around much like a game of horseshoes or washers.

For some, content marketing has become a science of keyword stuffing their content in an effort to increase search rankings.

Content marketing has become a full-fledge game of creating keyword salad.

A dab of this or that with a pinch of that or this, and this magic combination of subtle keywords is suppose to bring about favorable rankings from SEO gods.

For small businesses that believe this keyword salad business of keyword stuffing is the most effective SEO, Google and other search engines think otherwise.

I’ve had the opportunity in the last two weeks to review the SEO efforts of some small businesses that have a local focus when it comes to SEO.