Are you trying to figure out what the pros and cons of SEO and PPC are?
Well, there are many businesses, small and large alike, around the world on a daily trying to figure out how to get the best bang out of the buck in both SEO and PPC.
Whether your business selects SEO or PPC will all depend upon your line of business and how your business markets and advertises to customers.
Pay-per-click (PPC) advertising and search engine optimization (SEO) have one thing in common: both sources are means of driving traffic to your website.