Pivoting from Physical to Virtual Touring Experiences Using a Local Geo Service Domain with Javier Wallace
Global and local tourism has certainly been greatly impacted in ways that will never go back to what it once was.
In fact, it’s been predicted that global passenger traffic (revenue passenger kilometers or RPKs) will not return to pre-COVID 19 levels until 2024, a year later than previously projected — as cited by the International Air Transport Association (IATA).
And if it’s greatly impacted global travel, then one could only imagine the abysmal impact it’ll have on the local touring scene throughout the world.
In a recent podcast, I had a chance to sit down with experienced serial entrepreneur Javier Wallace — a doctoral student at The University of Texas at Austin — to discuss how he was able to pivot from physical to virtual touring experiences in his latest venture, BlackAustinTours.com.
Having successfully founded and operated international touring businesses in Panama and Cuba for a number of years, Javier shares his journey and how he was able to capitalize upon his aboard touring experiences to position BlackAustinTours.com as a highly sought after virtual experience for AirBNB Experiences and the local Austin, Texas touring scene.
Tune in as Javier and I discuss how his doctoral research surrounding race, class, gender, labor migration, nationality and transnationalism from the United States, Latin America, and Caribbean plays a significant role in each of his touring ventures — AfroLatino Travel, BlackPackas, and Black Austin Tours.
In addition, Javier shares how he discovered a passion for tourism, and how deep familial roots in Texas, specifically Austin, led to naming and founding BlackAustinTours.com. Last but not least, Javier and I explore how his ventures and the tourism industry in general have been impacted by COVID-19, and what everyone can expect in the new normal of travel and tourism.
So hit play, and be led in this guided experience about launching and operating businesses using geo service domains.