It’s no secret that companies of all sizes have been known to invest in domain names in addition to their core business.
Some of these companies started because of a domain upgrade for their brand and digital presence.
Others invested in domains for brand protection and to stave off the competition from owning prime digital real estate.
And in some instances, companies have solely acquired companies, thriving and dying, based on domain portfolios.
While domain investing is quite common amongst a growing number of for-profit organizations, I’ll explore a few arguments for and against non-profit organizations investing in domain names.