Many domain investors learn to effectively manage their domain portfolios by trial and error.
I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.
However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors. Continue reading
It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).
When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.
However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading
Attempting to figure out the best price for a domain name or portfolio is quite comparable to trying to find a needle in a haystack.
Most domain investors are often blinded by domain sales anomalies produced by the bigger personalities of the domain industry — Schillings, Berkens, Schwartzs, and Roseners.
And if not jaded by domain legends, then most domain buyers and sellers often try to hang their hat on the tree of domain appraisals as just and fair pricing.
This couldn’t be further from the truth as you’ll soon learn when listening to my latest podcast episode: 10 Tactics to Determine Best Price for Domains. Continue reading
While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.
From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.
As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.
Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading
It’s crazy to realize the Internet is a little over 30 years old. Although I date myself when saying I remember life before the Internet and email, the invention of the Internet has forever transfigured how we live life and do business.
In some ways, the Internet has brought us together. In other ways, not so much. Continue reading
If you’re like most business and personal brands, then you’ve likely heard and read numerous stories about the importance of securing a .com domain for your brand.
And while that is true, there have been a growing number of business and personal brands that have defied the “must be on .com to be successful” mantra to build successful and profitable companies. Continue reading
From idea to planning to operating to finding an audience, all personal and business brands have all likely struggled with one thing when considering their launch.
Whether a new service, product, solution or brand in general, finding the perfect domain can often times feel like trying to find a needle in a haystack. Thousands often base the name of their brand on the availability of a .com domain name. Continue reading