While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.
From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.
As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.
Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading
It’s crazy to realize the Internet is a little over 30 years old. Although I date myself when saying I remember life before the Internet and email, the invention of the Internet has forever transfigured how we live life and do business.
In some ways, the Internet has brought us together. In other ways, not so much. Continue reading
If you’re like most business and personal brands, then you’ve likely heard and read numerous stories about the importance of securing a .com domain for your brand.
And while that is true, there have been a growing number of business and personal brands that have defied the “must be on .com to be successful” mantra to build successful and profitable companies. Continue reading
From idea to planning to operating to finding an audience, all personal and business brands have all likely struggled with one thing when considering their launch.
Whether a new service, product, solution or brand in general, finding the perfect domain can often times feel like trying to find a needle in a haystack. Thousands often base the name of their brand on the availability of a .com domain name. Continue reading
No sooner than a person is introduced to domain investing, affectionately known as “domaining” by domain investors as known as “domainers”, that they soon encounter the ramifications of legally transacting payment and agreement of domains.
Most new investors, a few old ones too, blindly play the payment roulette game when using PayPal or a non-secure payment method when transacting payment and agreement of domains.
Individuals soon come to find out they robbed themselves blind from receiving payment as well as losing their domain in the most horrific cases due to payment clawback, chargeback or disputed credit card payment by purchaser. Continue reading
Emoji domains burst onto the scene over a year or so ago with a handful of domain investors, speculators, and hobbyists registering nearly 21,000 .WS emoji domains and a few hundred .TO emoji domains.
While the emoji domain craze has subsided with just under 1,500 .WS domains registered (best guess) and mostly single-character, the market for emoji domains has started the journey towards emoji marketing education and usage. Continue reading
Whether a domain buyer or seller, one of the most challenging questions to answer realistically is how much a given domain is worth?
While one person could think their domain should be valued at 6-7 figures, another person would scoff at such a valuation, rendering the domain’s value as a few hundred dollars on the best day, or simply worthless. Continue reading