A few weeks back, I questioned whether or not the emoji-domain grinch was on the prowl and lurking to reclaim emoji domains due to substantially higher renewal costs.
If you’re in the camp that has registered one or many of the swelling 21,000+ .ws emoji domains through GoDaddy’s emoji domain search engine at $4.99 over the last year or so, then you likely want to pay close attention to the renewal date and, more specifically, the renewal cost.
It’s been one month since I stumbled upon Ben’s tweet about his registered .ws emoji domains renewing at seven (7) times the original investment.
The the hell are my .ws emoji domains renewing for $34.99 each? Letting them all renew would cost $419.88…
— ben (@knd775) October 2, 2017
And Ben’s not the only one noticing emoji domain renewals biting at their wallet or purse strings.
My emoji domains (including ❤ ✏.ws) are up for renewal. Problem is, they’ve TRIPLED in price since a year ago. What should I do?
— Alice Still (@alice_s_still) November 6, 2017
And although an apples-to-oranges comparison, when compared to various new gTLD extension renewal pricing, .ws emoji domain renewal pricing remains reasonably priced at $34.99 (at the time of this writing).
As for apples-to-apples comparison, other extensions allowing emoji domains are competitively priced between $30-$50 per domain renewal.
Should you possess 5 or less emoji domains approaching renewal, then you may or may not blink an eye at the renewal fee (or you may, who knows).
But that’s certainly not the case with persons registering 5 or more emoji domains, or multiple emoji domain renewals transacting on the same date.
Regardless of the extension chosen, owning multiple emoji domains are somewhat costly if you never considered substantial future price adjustments, or expected GoDaddy’s renewal cost to remain the same.
But no need to fear, there are two specific actions worth considering when aiming to save on and reduce emoji domain renewal costs.