Is the Emoji Domain Renewal Grinch Lurking?

What a year it’s been for emojis in general. Some of the press has been good, and some are not.

About that emoji movie… It’s like it never happened or shouldn’t have happened.

And as for the Emogenius Game Show, it’s creeping right along into the late night spot as each week passes, having launched at 8 PM CST, now 11 PM CST, and likely to be canceled, not too far on the horizon.

As for the good, there are still 6 billion emoji being sent via messages daily.  And another is we’re closing in fast this month on the one-year anniversary of GoDaddy’s emoji domain search engine: i❤.ws.

A Jon Roig side project unanimously crowned winner of GoDaddy’s Hackathon, the emoji domain search engine has morphed into a full-fledged website offering:

  • Digital Marketing Guides and Articles for how to use Emoji Domains
  • Example emoji domain websites
  • Emoji search popularity functionality
  • A marketplace to buy and sell
  • An API for techies and more…

Roig’s emoji domain creation realizing over 21,000 registrations and counting, prompted other technologists and ccTLDs to cash in with their own versions of his emoji domain search engine.

But the real question soon to be answered and realized pertains to whether or not total .ws emoji domain registrations will keep inching upwards or drastically fall as time progresses and renewals roll around.

Of course, it’s all fun and games to pay the cost of a Starbucks latte to register an emoji domain.

However, as I’ve long thought the case would be that renewals are quite expensive, I spotted an intriguing tweet in my timeline this morning:

When talking a few dollars here or there, most folks likely don’t give a second thought to GoDaddy’s emoji domain intro pricing of $4.99 per emoji domain.

But when renewal costs multiply the intro price by seven (7) times, serious consideration MUST be given, as Ben’s questioning above indicates.

Without 21,000 registrations, Ben’s not by himself when it comes to reevaluating the handful of currently owned emoji domains.

Not insinuating the following is Ben’s situation, but should I renew emoji domains or make rent or car notes for some people?

If this is you, then allow me soundly coach you in saying renewing emoji domains is not worth missing rent, car notes, groceries, or ruining your credit.

All emoji domain owners must come to answer the following questions when considering their stake in emoji domain investing:

  • How long will it take for emoji domains to become mainstream?
  • And how long will emoji domains be around?

These are two questions that only time can and will soon tell the story.

And although .ws emoji domain renewals are at the crux of this conversation, other ccTLD offering emoji domains aren’t out of the woods as well, having equal, if not greater, renewal prices.

That said, my educated guess is the emoji domain marketplace is likely to see a slew of expiring emoji domains in auctions due to higher renewal costs.

And even with an uptick in expired emoji domains in auction, will any capture a bidding audience considering renewal prices?

As with domain investing in general, it’s best to ensure you have a plan and strategy, both financially and operationally speaking, in place before getting caught up in the excitement of purchasing available domains.

As I close, have you given detailed thought to emoji domain renewal pricing?

Are you likely to renew your emoji domains, and why?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.