If you’re not familiar with Moz and it’s Open Site Explorer tool or other tools in their toolbox, then you should hurry to do so.
I’ve used Moz for over a decade and what a journey they’ve had thus far. From managing my own SEO efforts to various search marketing efforts for customers, I’ve grown quite fond of utilizing Moz tools to get the job done.
I was quite surprised today to read in an email from Moz that their Open Site Explorer tool is being sunsetted soon (no date per email or website announcement).
I’ve long used Moz’s Open Site Explorer to determine and measure Page Authority, Domain Authority, Spam Score, Negative SEO campaigns, Link Building Efforts, Disavow Efforts, and an general SEO health overview of my and customer websites.
But like with everything in life, time begins to pass us by as technology changes. The same can be said as Open Site Explorer now retires and passes the baton over to the newly built, greatly improved and robust Link Explorer Tool.Moz Says Goodbye to Open Site Explorer and Hello to Link Explorer Click To Tweet
I’ve taken Link Explorer for a quick spin, and I’m impressed with not only its lightening-fast functional performance, but I have even greater historic and present visibility of domain data for any given domain.
The Link Explorer overview alone is head and shoulders above Open Site Explorer.
Historical data visibility was an achilles heel of Open Site Explorer — not allowing clarity to understand how many links a given website gained and lost within a given time period.
Not only does Link Explorer solve this issue with adequate visual representation via charts, but it provides a Link Tracking List feature — tracking of whether or not a link has been landed with a target website.
In addition, Link Explorer also shares vital information pertaining to the number of keywords a given domain ranks for.
Last but not least, data quality and freshness lacked in Open Site Explorer — sometimes a month or so behind. This isn’t the case with Link Explorer and its data being completely refreshed every two weeks.
I’m pumped up about Moz’s Link Explorer, and you should too! Why? All of the aforementioned features are delivered in the BETA! That’s right! I said BETA!!!
In the coming weeks and months, Moz plans to include more features, but not limited too:
- Link Building Assistant to discover new link acquisition opportunities
- A more accurate and useful Link Intersect feature
- Link alerts and notifications for Link Tracking list
- Introduce link or domain redirects
- Significantly scaling up crawling to improve freshness and size of datasets
Final Thoughts on Moz’s Link Explorer Tool
I hyena happy and elephant excited for to discover what Moz’s Link Explorer will uncover not only from a search marketing standpoint but also from a domain investing standpoint.
I watch a number of expiring domains on a week-to-week basis, and this tool shows up at the perfect time to provide greater insight about the SEO health of a given domain.
Sure, there’s SEMRush, Majestic, and ahrefs.com — to name a few — but I really like what I’m seeing with where Moz is taking Link Explorer in its debut.
I certainly invite you to watch my video below as well as start your own Link Explorer 30 day trial before Open Site Explorer expires.Moz Says Goodbye to Open Site Explorer and Hello to Link Explorer Click To Tweet