A few days ago, I shared with you about GoDaddy Domain Auctions disappearing before time expired as experienced by now retired, longtime domain investor Rick Schwartz.

Schwartz was figuratively robbed in broad daylight by GoDaddy’s Aftermarket platform as he actively bid on a expired domain that vanished from his viewing with less than 5 minutes this morning.

With no good explanation of what took place, Schwartz took to Twitter, and lit a fire under GoDaddy with endless questions, jabs and everything in between.

And where did this get him and us, the domaining community?

A few hours ago, I received the following email from GoDaddy stating they are making a change to their domain name expiry process.

GoDaddy Proposes Domain Name Expiry Process Changes

Although only a partial fix when considering the number of glaring issues reported by Schwartz and others, GoDaddy’s gesture to decrease the domain renewal timeline from 42 to 30 days is a starting place.

In short, domain names are no longer able to be renewed or transferred after day 30 of expiration.

In addition, it’s worth noting services associated with domains will are interrupted and stop working 5 days after expiration.

It’ll be interesting to track how this decision impacts the overall GoDaddy Aftermarket activity, and GoDaddy’s aftermarket and general domain revenue.

As for Schwartz, I’m assuming he’ll continue to participate in GoDaddy auctions and likely reverse transfer domains to GoDaddy.

Again, this is a good starting place thanks to Schwartz and others chiming in, but what more should GoDaddy do concerning its aftermarket platform?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.