😳Active GoDaddy Domain Auctions Disappear Before Time Expires

Twitter lit up Friday afternoon like the forthcoming Christmas lights (🎄) will in about a week or so.

The legendary Domain King himself, Rick Schwartz, took to Twitter mid afternoon to express his extreme latest discontent concerning GoDaddy’s aftermarket.

Although it’s been nearly 3 years since his retirement or semi-retirement announcement and the end of blogging, Schwartz has been actively tweeting, ranting, buying, selling, pontificating and more on a wide number of topics, including but not limited to domains.

In particular, Schwartz stated he active bid on an expired domain auction (domain never mentioned) as the high bidder.

Then, with 4 minutes remaining in auction after two 5-minute extensions, Schwartz stated the expired domain auction abruptly ended and disappeared before his very own eyes.

Although not specifically mentioned, Schwartz likely encountered the page below, typically displayed when a domain’s auction time has expired.

GoDaddy Aftermarket - Domain No Longer Exists


Of course, I too have encountered the same page when an auction’s time has truly expired, or attempting to purchase “first come, first serve” buy-it-now or closeout domains purchased by others.

In addition, I’ve bid on, won, and purchased GoDaddy domain auctions only to have the previous owner renew the domain. 😒

Although I receive a full refund each time this happens, I have to admit it’s a frustrating experience to actively bid and win a domain only to have the domain renewed. 😤

Sure, this may come with the territory in domain investing, but never before have I witnessed or encountered an auction ending prematurely while actively bidding with time remaining (and I hope I never do!). 😱

Unfortunately, per another tweet, it appears Schwartz is not the only person experiencing GoDaddy domain auctions vanishing into thin air with time remaining.

Following a long thread of tweets, I discovered a growing number of GoDaddy domain auction participants are stepping forward to voice their opinion and similar auction experiences too.

So, what is GoDaddy’s stance on all of this? Well, it didn’t take long for GoDaddy Help to arrive on the scene to engage Schwartz and others with a “best guess” of what could have taken place.

Per GoDaddy Help, this sort of “now you see me, now you don’t” behavior pertaining to expired domain auctions is a longstanding and known glitch in their aftermarket process and system. And there you have it!

Without definitive facts and more detail pertaining to the exact auction, I don’t know that I classify Schwartz’s situation as one of fake auction or shill bidding (yet) as he did.

Now this DOES NOT mean that nothing is wrong with GoDaddy’s aftermarket. There is peculiar behavior for sure with GoDaddy’s auction process and system glitches.  GoDaddy certainly should address to eliminate such behavior and in short order.

Moving forward, it’ll be interesting to see if GoDaddy does more than “…look for ways to make it make better.”

As fellow domain investor Konstantinos Zournas states, “..don’t hold your breath on GoDaddy [eliminating such behavior in the near future].”

In closing, have you personally experienced GoDaddy expired domain auctions disappearing into thin air with active bids and time remaining?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.