Welcome back to second post of Page one search engine ranking and the rest.

In our initial post of this series, we discussed the importance of taking your time to select your niche, keywords, register or acquiring keyword-specific domain names, and creating unique and value-add content.

All are equally important, but I’ve found it most important to have selected the correct niche and keywords long before a domain name and content ever came into consideration.

In today’s post, I’ll continue discussing the wide variety of SEO actions I’ve taken that have led to successfully ranking websites in the top spot across major search engines, and led to increase traffic, conversions, and revenue.

In addition, I’ll share a few tips and tricks for what not to do too.

Let’s continue our search engine ranking discussion.

Have you ever wondered about search engine ranking positions?

Is there a difference in page one search engine ranking positions and the traffic generated to highly ranked websites?

I mean, you hear and read all the time about people proclaiming the number one, two, and three search ranking positions driving exponential website traffic, conversions and revenue.

This is not to say that most or all of the individuals claiming page one search engine rankings are lying.

I think everyone has their story and results, but I would like to add the twist of search ranking niches.

In today’s post, through my own experience, I’ll openly share with you about a few websites I own and operate.

We’ll cover in great detail keywords, domain names, content, social media, search engine optimization (SEO) and analytics.

I’ll take you throughout a quick timeline from domain registration to page one rankings.

I’ll shed light on theories, mistakes, corrections and overall successes and failures.

Should my business invest in pay-per-click advertising or keep plowing money into costly SEO services?

I often receive emails and phone calls from potential customers and existing customers with this question in mind.

They typically want a black and white answer as they attempt to determine whether pay-per-click (PPC) advertising is a suitable search marketing option for their respective businesses.

Of course, the deciding factor of yes or no truly depends on a wide range of considerations.

However, it is safe to say that you can use pay-per-click advertising to jumpstart your website’s traffic as well as supplement and increase organic search traffic.

Today’s post is a quick a simple review of the pros and cons of pay-per-click advertising you’ll need to consider when determining whether or not it is the right search marketing option for your business.

Let’s get started with the advantages.

Hands down, SEO tools are a must. No matter if you are performing SEO efforts yourself or hiring an SEO consultant or firm, it is imperative that you have the appropriate processes and tools in place to measure your SEO efforts to increase search rankings.

When starting to implement and execute search engine optimization strategies (SEO), it is imperative that you not only fully understand SEO and your tactics, but ensure that you have the right SEO tools.

It’s one thing to know about an SEO tool and a whole different story to intimately know the ins and outs of how to effectively use the tool.

I’m often asked by potential customers what types of SEO tools and software I use on a regular basis to achieve profitable and measurable white-hat results.

From simple tools to advance tools, I use and have used quite a few tools on the SEO market. Some of the tools I use are free or open-sourced SEO tools while others are paid annual or monthly memberships.

In today’s post, I’ll shed light on a few paid options for SEO tools that you can take advantage of. The tools we’ll discuss are based on my user experience.

In addition, links to the SEO tools discussed in this post are not affiliate links. Let’s get started reviewing SEO tools.

In the first post of this series, PPC Series: PPC campaigns and commonly made mistakes, we discussed PPC campaigns and the following commonly made mistakes:

• Failing to apply geographic targeting to PPC Campaigns
• Lack of keywords in PPC ad text
• Incorrect usage of PPC “Match types”
• Not diversifying PPC marketing spend across multiple PPC platforms

Just as you did before in the previous post, you’ll learn how to prevent and correct PPC mistakes.

Preventing and correcting common PPC campaign mistakes will increase your opportunity to maximize your PPC ROI as well as increase website traffic and conversions.

Let’s pick up from where we left off and identify additional costly and commonly made PPC campaign mistakes.

Over a variety of posts, we’ve talked about a number of cost-effective pay-per-click and PPC advertising methods to increase website traffic.

For those of you new to PPC, it is a powerful search marketing method to instantly attract new customers using targeted ads.

Ads are shown to potential customers via advertising networks and platforms. When the potential customer clicks your ad, they are taken to your website in hopes of converting into a lifelong customer.

Businesses spend hundreds and thousands of dollars on PPC and PPC search marketing tools help execute and manage profitable and effective PPC campaigns.

However, most PPC campaigns fail to reach their maximum potential due to a variety of mistakes.

Today’s post will help you gain insight into the common PPC mistakes made when attempting to increase website traffic and sales.

We’ll not only identify problematic PPC strategies and mistakes, but also provide you with a few solutions to overcome PPC mistakes.

Much like a car with a flat, if your SEO strategy consists of link wheels, you won’t go far or fast.

Using SEO link wheels as your primary SEO strategy was once the thing to do to increase search rankings and website traffic.

Not so much the case today as link wheels have become quite easy to detect with each search engine algorithm update.

In today’s post, I’ll shed some light on the pros and cons of using link wheels as your SEO strategy.

We’ll discuss why link wheels may or may not be the best link-building solution for your website.

Again, link wheels do work to increase total backlink count, but only when used in the proper manner, whereby links are achieved naturally.