Search engine optimization (SEO) is do or die for most businesses, and a very critical resource and facet of the internet marketing strategy.

Many small businesses use a variety of effective SEO Tools and heavily depend on SEO to increase website rankings across a multitude of search engines.

Without proper SEO, it is extremely difficult to achieve first page rankings across multiple search engines due to the ever-growing competition.

And add in the constant changes in search algorithms imposed by search engines, and your website could find itself on a never-ending SEO roller coaster, drastically moving up and down for a variety of keywords.

To help their website gain SEO relevance and rank well in search engines, companies make use of many search engine optimization tools and methods.

Most SEO tools have been developed by SEO experts as a way to help others lacking SEO expertise to perform SEO without having to learn each and every aspect of SEO as a strategy.

Now widely available to most Internet users, search engine optimization tools are available via desktop applications, software plug-ins, or browser extensions.

And with the treasure trove of search engine optimization tools on the market, there also comes a wide variety of prices.

From free to monthly to annual to one-time fees, it can be quite a daunting task to review and compare SEO tools, and choose the best SEO tool according to your business and SEO needs.

As with most internet marketing tools, most offer SEO tools and software using the “freemium” model, a blend of “free” and “premium” meaning free to download and use but for to be a premium user, you have to pay a fixed or monthly fee.

Today, I’m going to quickly discuss and give you a few “freemium” SEO tools to try out and use for your website as a part of your SEO efforts.

The title says it all.  Not many knew the difference between white-hat SEO and black-hat SEO tactics until penguins and pandas brutally attacked them.

I can’t express the importance of knowing every detail about the type of search engine optimization (SEO) tactics deployed on your website to rank across all search engines. 

I’ve personally worked at and for companies as well as fielded calls and requests from customers in dire need of understanding why their websites have been penalized, lost traffic, or, worst, been de-indexed by all search engines (OUCH!).

Most of the time, many actions are in play that is quite detrimental to the loss of search ranking and organic search traffic.

Sometimes the customer is at fault due to a lack of search engine knowledge and experience to understand the difference between good and bad SEO tactics.

Other times, deceitful SEO consultants or firms take advantage of an unsuspecting customer.

Or the customer blatantly participates in bad SEO tactics, also known as black-hat SEO, for a variety of reasons.

No matter the cause for drifting to the dark side of SEO, most customers don’t want to take the time to perform good SEO, also known as white-hat SEO tactics.

The common goal of all customers seeking SEO is quite simple: increase website traffic and sales.

In today’s post, I hope to help you better understand white-hat SEO versus black-hat SEO and how both can make or break your website and business with a simple algorithm update.

Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.

At its core, leased websites are nothing more than lead generation websites given a different name some would say. 

And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation. 

And what are leads?

Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.

Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.

Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.

There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.

In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.

I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.

Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.

How do I get my website to start ranking better for certain keywords in search engines? 

I see all this talk about head and long tail keywords and don’t quite understand it.

What I do know and see is that my competitors are ranking on the first page for multiple keywords, and I want to achieve the same.

The question and statements are quite common amongst website owners desperately wanting their websites to be highly visible and ranking in search engines for highly competitive keywords.

I’m sure you long for the same success as relates to your website, if not more.

Surely, if you have been around search engine optimization (SEO) or other search marketing methods, such as pay-per-click advertising (PPC), then you understand the importance of keywords and their impact on your search engine rankings and placement at surface level.

Indeed, keywords are important in regards to search engine rankings.  However, you don’t want to spin your wheels on highly competitive and expensive keywords to never convert.

Today’s post will help you further understand the importance of a certain kind of keyword, and how this keyword type can help you increase you conversion while possibly saving you money at the same time.

Is your website capitalizing on type-in traffic?

There are many options available to website owners looking to increase organic search traffic or website traffic in general.

From pay-per-click advertising to paid ads to search engine optimization to guest blogging to link building to minisites, the average website owner or person looking to increase website traffic does not know where to begin.

Each of the previously mentioned options attains their respective pros and cons.

Each option should be seriously considered and heavily researched when making a final decision about how to effectively increase website traffic.

However, I want to share with you the hidden value and potential of owning exact-match domain names.

More importantly, I want to discuss a hidden secret that most fail to realize or have no clue in the world that it even exists for exact-match domain names: Type-in traffic.

By the end of this post, I hope to shed light on an opportunity that your website or business can and should take advantage of to increase overall website traffic.

Looking for good link building strategies, aye?

We have the answer for getting your website the greatest and most valuable search engine ranking ever most search engine marketing (SEM) and search engine optimization (SEO) claim:

Here’s a link, there’s a link, and every where’s a link.

Much like “extra, extra, read all about it” do some SEM/SEO firms push link building strategies as the end all be all.

Link building has its respective place within both SEM and SEO, and must be used in moderation with other white-hat SEM techniques.

Today, I’ll discuss a variety of link building strategies, both good and bad.

My hope is that your website does not find itself classified as using bad link building strategies that sounds too good to be true.

By the time you finish reading this article, you’ll be about to discern and identify sound link building opportunities that  increase search engine ranking, and politely declining the bad link scheme model.

Let’s get started.