Hands down, SEO tools are a must. No matter if you are performing SEO efforts yourself or hiring a SEO consultant or firm, it is imperative that you have the appropriate processes and tools in place to measure your SEO efforts to increase search rankings.

When starting to implement and execute search engine optimization strategies (SEO), it is imperative that you not only fully understand SEO and your tactics, but ensure that you have the right SEO tools.

It’s one thing to know about an SEO tool and a whole different story to intimately know the ins and outs of how to effectively use the tool.

I’m often asked by potential customers what types of SEO tools and software I use on a regular basis to achieve profitable and measurable white-hat results.

From simple tools to advance tools, I use and have used quite a few tools on the SEO market. Some of the tools I use are free or open sourced SEO tools while others are paid annual or monthly memberships.

In today’s post, I’ll shed light on a few paid options for SEO tools that you can take advantage of. The tools we’ll discuss are based on my user experience.

In addition, links to the SEO tools discussed in this post are not affiliate links. Let’s get started reviewing SEO tools.

In the first post of this series, PPC Series: PPC campaigns and commonly made mistakes, we discussed PPC campaigns and the following commonly made mistakes:

• Failing to apply geographic targeting to PPC Campaigns
• Lack of keywords in PPC ad text
• Incorrect usage of PPC “Match types”
• Not diversifying PPC marketing spend across multiple PPC platforms

Just as you did before in the previous post, you’ll learn how to prevent and correct PPC mistakes.

Preventing and correcting common PPC campaign mistakes will increase your opportunity to maximize your PPC ROI as well as increase website traffic and conversions.

Let’s pick up from where we left off and identify additional costly and commonly made PPC campaign mistakes.

Over a variety of posts, we’ve talked about a number of cost-effective pay-per-click and PPC advertising methods to increase website traffic.

For those of you new to PPC, it is a powerful search marketing method to instantly attract new customers using targeted ads.

Ads are shown to potential customers via advertising networks and platforms. When the potential customer clicks your ad, they are taken to your website in hopes of converting into a lifelong customer.

Businesses spend hundreds and thousands of dollars on PPC and PPC search marketing tools help execute and manage profitable and effective PPC campaigns.

However, most PPC campaigns fail to reach their maximum potential due to a variety of mistakes.

Today’s post will help you gain insight into the common PPC mistakes made when attempting to increase website traffic and sales.

We’ll not only identify problematic PPC strategies and mistakes, but also provide you with a few solutions to overcome PPC mistakes.

Much like a car with a flat, if your SEO strategy consists of link wheels, then you’re not going to go very far, nor fast.

Using SEO link wheels as your primary SEO strategy was once the thing to do to increase search rankings and website traffic.

Not so much the case today as link wheels have become quite easy to detect with each search engine algorithm update.

In today’s post, I’ll shed some light on the pros and cons of using link wheels as your SEO strategy.

We’ll discuss why link wheels may or may not be the best link building solution for your website.

Again, link wheels do work to increase total backlink count, but only when used in the proper manner whereby links are achieved naturally.

Ready, Aim… and FIRE!

That is the sound all website owners will hear going forward in regards to monthly search algorithm updates by search engines, more specifically Google.

Google has a furry little creature they have unleashed to the search world to combat deceptive SEO practices.

Most, if not all, website owners have come to cringe and grimace when hearing the name alone: Panda. No, not the furry and cut black and white animal, but the search algorithm.

As a website owner, whether your website has or has not been hit by Panda, you’ll definitely want to read this post in its entirety.

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
John Wanamaker

It can be downright frustrating at times to determine how effective traditional advertising is period.

However, determining advertising effectiveness and how potential customers arrive at your website does get somewhat easier in terms of SEO services and search marketing.

I can’t tell you how many times I’ve said or thought the above words John Wanamaker spoke long ago about advertising.

More importantly, I receive daily calls and emails from potential customers wanting to know why search engine optimization or SEO services cost so much.

It can be a challenge to figure out and get a firm understanding and handle of the various attributes that contribute to the rising costs of internet or inbound marketing, more specifically known as search engine optimization or SEO services.

In today’s post, I hope to shed light on the various pricing methods for SEO services as well as briefly discussing the attributes to account for to determine SEO services costs.

When launching a new website, driving traffic to your website can be a challenging experience to say the least.

From pay-per-click or PPC advertising to banner ads to expired domains, just to name a few, there are a quite a few methods to consider when buying website traffic.

The biggest question I receive the most from customers is which method is the most cost-effective, yet will return the biggest results in terms of shear traffic volume and conversions?

As I’m sure you have experienced when increasing website traffic, most website owners find that it takes three or four times as long as thought to increase organic website traffic from a variety of resources.

From personal experience, I’ve found success in buying website traffic to supplement my SEO efforts to increase organic website traffic.

There are many online sources for buying website traffic, good and bad.

In today’s post, I want to focus on pay-per-click or PPC advertising, and how you can use PPC advertising as an effective tool to drive instant website traffic and increase your organic website traffic along the way.