I can’t express the importance of knowing every detail about the type of search engine optimization (SEO) tactics that are being deployed on your website in an effort rank across all search engines.
I’ve personally worked at and for companies as well as fielded calls and requests from customers in dire need of understanding why their websites have been penalized, lost traffic or the worst, been de-indexed by all search engines (OUCH!).
Most of the time, there is a multitude of actions in play that are quite detrimental to the loss of search ranking and organic search traffic.
Sometimes the customer is at fault due to lack of search engine knowledge and experience to understand the difference of good and bad SEO tactics.
Other times, deceitful SEO consultants or firms take advantage of an unsuspecting customer.
Or the customer blatantly participates in bad, also known as black-hat SEO, SEO tactics for a variety of reasons.
No matter the cause for drifting to the dark side of SEO, most customers who do don’t want to take the time to perform good SEO, also known as white-hat SEO, tactics.
The common goal of all customers seeking SEO is quite simple: increase website traffic and sales.
In today’s post, I hope to help you receive a healthy understanding of white-hat SEO versus black-hat SEO, and how both can make or break your website and business with a simple algorithm update.