Technology to build and develop websites has journeyed quite a way in the last 30 or more years, yet it still has a way to go. Where will websites venture next? No one knows.

But no matter the technology behind the website, the one constant most website operators desire is the ability to keep their website content fresh and relevant while maintaining the flexibility and fluidity to keep content dynamic in nature.

One of the most neglected elements of most websites is the lonely sidebar. Most websites will update their sidebars sparingly with a new product, lead magnet, or newsletter sign-up just beneath the search bar, recent posts, or trending posts.

And while many focus on cranking out new content in hopes of “striking it rich” to secure the top spot on page one of Google, there are a number of websites cleverly using their sides bars to display or hide content based on tag, category, post or page type, archive and the list go on.

While many know that WordPress offers a widget area to create and modify a static sidebar, many don’t know that WordPress offers the ability to create and use dynamic content sidebars.