I never fail to receive an email or phone call from a potential customer asking me how much search engine optimization (SEO) services are or what the going rate is for SEO service offerings.

Most of the time, I answer their question about whether they aim to save money on SEO or drive tangible and profitable results using SEO.

Sometimes potentials then explain that they are on a very tight budget and looking to get the biggest bang for their buck without breaking the bank and their existing search rankings if any exist.

However, most conversations I classify as tire kickers because potential customers are truly not after sound SEO services as much as they are trying to make the price of SEO fit their understanding and budget of what a small business should pay for SEO services.