Successful and highly profitable online businesses attain great respect for web analytics.

Web analytics are imperative in determining how successful and effective your website operates and converts customers.

One of the first metrics I check when entering into a consultation or an agreement with a business for search engine optimization or search engine marketing services is the website bounce rate for both individual pages and overall website.

For those unfamiliar with this term, a website’s bounce rate is the number of visitors that arrive at a website, view one page, and exit without viewing another page within the website.

Website Bounce rate can be calculated as an overall numeric value of a page or entire website as an average, although it is typical to be reported as a percentage.

Bounce rate as a metric is a very instrumental metric to help guide businesses in understanding which pages are effective or ineffective in terms of interesting their visitors.