Backordering Domains using Investor’s Edge Tool

There’s nothing like discovering a domain name you’ve long to own is up for sale, and even better when it’s not renewed and in expired domain auction.

In the case of the latter, tens of thousands of domains expire in auction daily. There are quite a few expired domain aftermarket platforms for domain investors, hobbyists, and businesses to bid on expiring domains.

But sometimes the domain a given person desires is actively registered and used by someone. In fact, I’ve discovered many domains I long to own for Kickstart Commerce and other businesses I operate to be registered and not being used or websites no longer being updated.

In many cases, if I’m unable to reach or work out a deal with the registered owner of the given domain, then I often hatch the next move in my plan to assume ownership of the domain: backordering.

If you’re not familiar with domain backordering, it’s very much like a place holding service that attempts to purchase a desired domain name when it becomes available, should it ever.

It’s not a 100% guarantee that backordering a domain will end up in a successful purchase, but it does increase one’s chances.

The only thing about backordering that I don’t too much care for is that it may tip others off should the domain enter an expired auction like most domains registered with or displayed via GoDaddy’s Aftermarket Platform.

When I want to stealthily purchase expired domains with no bids without bidding and save hundreds of dollars, I employ I personally developed this tool and offer it to select domain investors looking to inexpensively fly under the expired domains radar.

Another tool often forgotten is GoDaddy’s Investor’s Edge tool — a domain backordering tool allowing an opportunity to purchase a previously owned domain name.

Although this tool operates in conjunction with GoDaddy’s Backordering service and Aftermarket platform, I often use this to find expired domains listed with GoDaddy as well as Registry pending delete domains.

The Investor’s Edge tool can be found logging into GoDaddy, and visiting Domains > Buy & Sell > Investor’s Edge.

GoDaddy Investor's Edge

As displayed in the image above, the Investor’s Edge tool offers the following search functionality:

  • Searching domain names that “start with”, “contains”, and “ends with” a given keyword
  • The top 9 legacy domain extensions
  • Dashes and numbers (include and exclude)
  • Character length
  • GoDaddy expired domains only

While GoDaddy’s Aftermarket Platform can also be used to search expired domains, I often use the Investor’s Edge tool in additional to the aftermarket platform search. Personally, I find the Investor’s Edge tool to be easier to use.

While I could go on and on about the tool, I invite you to watch a quick video tutorial as I demonstrate how to use GoDaddy’s Investor’s Edge Tool to search, discover, and backorder domains soon to expire and deleted from registrar.

In addition, please visit the Investor’s Edge and Backordering pages if you have additional questions or want to know in depth details.

Please don’t hesitate to send me questions or comments about any of the topics I’ve mentioned above.

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Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.