It’s been almost 6 years ago that Google forever altered the search landscape when it released an Exact Match Domain (EMD) Update — a filter launched to prevent low quality websites from ranking well simply because their domains had words or phrases that matched search terms.
This update wiped and hijacked search rankings for a number of websites overnight. One day websites were receiving hundreds and thousands of visitors, while the very next day was a handful of visitors, if any.
And although many website and website owners were impacted by Google’s EMD Update, there were a select few that weathered the storm without issue. In fact, some websites experienced increased search ranking.
One of those websites not impacted by Google’s EMD Update was an educational website dedicated to instructing and creating Java tutorials so easy, a 10 year old could do it.
In a recent podcast episode, I interviewed Trevor Page, the software engineer turned entrepreneur, about how exact match domain for his programming website not only escaped unscathed by Google’s EMD Update, but how one of its blog post went viral 30 days after website launch.
In addition, Trevor and I discuss the following topics and lessons learned over our 45-minute conversation:
- How his day job launched his entrepreneurial career
- Real-life pros and cons of using an exact match domain
- How a trademark encounter forced a rebrand to a brandable domain
- How he deploys various domains to promote his businesses
- The one item that determined his success and profitability
And before you press play, be certain to listen to this podcast as Trevor has a limited-time offer to generate leads to sale domains or drive more web traffic.
So, a special thanks to Trevor for sharing, and to you for listening. That’s all for now!