Domain Investing, Developing, and Leasing with Braden Pollock

Domain Investing, Developing, and Leasing with Braden Pollock

I often state that domain investing is not for the faint of heart. While sounding simple in nature, domain investing can be as complex as the technical trading of stocks.

But then again, there can’t be that much complexity to buying and flipping domain names, right? What could be more complex? Enter lead generation development of domains.

Lead generation development makes the complexities of domain investing look like child’s play. It’s one thing to buy and flip domains, and a completely different story to buy and develop domains, especially when it’s 10,000 websites developed. And yes, I made no mistake in stating 10,000 websites!

Today’s podcast guest, Braden Pollock, jumpstarted his journey into domain investing, domain parking, and lead generation development having stockpiled nearly 15,000, of which 10,000 were fully developed lead-gen websites.

Braden, an angel investor, founder of Legal Brand Marketing, and long-time domain investor, developer, and contributor to the domain industry, was gracious with his time in sitting with me to discuss a number of domain investing topics.

In our discussion, Braden and I go back down memory lane of how he got bit by the domain investing bug and was smitten upon attending a domain conference nearly a decade earlier.

In addition, Braden discusses various domain investing strategies, and how he made the pivot to investing in one-word .com domains. He also shares a few sales, 2019 numbers as well as the first half of 2020.

We also talk about the future of the domain industry in regards to what’s next for the domain industry facing COVID, and the growing future of domain installment payments, equity, and leasing plans, including a few of Braden’s own lease examples — like the interesting case of the $35 monthly lease.

There are so many nuggets of wisdom dropped along the way in this podcast. Hats off to Braden for sharing his domain investing, domain parking, and lead generation development experience in practical ways for all to learn and apply to their domain journey.

Tune in and let’s journey together with Braden Pollock. Enjoy!


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.