Is GoDaddy Mobile App Going Away for Good?

I was sitting with a customer yesterday discussing various re-branding options for her business.

She currently has an events planning centric domain presence for her company, yet her service offering has morphed into focused child care services for well-to-do families.

As we discussed whether or not her current domain name was the best brand representation, we brainstormed new domain possibilities.

Not in front of my laptop at the time of our conversation, I reached for my ole trusty mobile device and instinctively opened the GoDaddy iOS application.

And to my surprise, I opened the app and attempted to proceed, but was redirected to GoDaddy’s mobile website presence.

I thought this to be quite strange that it opened in a web browser.  Or did it?

So, I closed the web browser, and carefully retraced my steps as I opened the GoDaddy app once more.

This time, I paid closer attention to read the intro page of the app and it read the following:

I’m not certain what or why GoDaddy has chosen to do away with it’s application.

However, I am somewhat pleased that they’ve provided a useful mobile experience.

It’s long overdue in my opinion, which is why I chose to use the GoDaddy app over visiting their website via a mobile or even tablet device.

I’d like to understand the considerations made by GoDaddy that brought about this seismic shift from iOS app to responsive website.

Are companies moving away from apps for responsive web experiences? Is responsive web a more cost effective experience than apps?

Is the app craze fatigued and dying off?