At the beginning of the month, I shared an article, “How about domain auction bidder ids or usernames“, in response to GoDaddy’s self-reported article about a GoDaddy customer’s “serious allegations” about the collusion of multiple GoDaddy employees participating domain auctions.

Long story short, GoDaddy fired the employee for violating GoDaddy’s Code of Conduct for creating an account with fictitious data to place initial proxy bids only.

While many domain investors appreciated GoDaddy’s swift response in firing the employee, many beat the drum loudly questioning when GoDaddy would add bidder ids or usernames to its auction platform.

Having experienced a few other platforms, I was always curious about whether or not GoDaddy knew when accounts participating in auctions were legitimate accounts and bids placed on domains.

The domain history has had its fair share of front running, shill bidding, and questionable practices and scandals by a number of industry professionals and registers to say the least.

While bidder ids will never truly change a person’s heart to act maliciously when participating in expired domain auctions, it is a start in the right direction towards greater domain auction transparency.

So I was elated to discover GoDaddy adding bidder ids to their auctions although it isn’t quite to the level of liking I would have hoped for. But hey, it’s better than nothing at all.

The only challenge I have with GoDaddy’s approach is the fact that bidder ids are not exposed in their Domain Investor App, and one has to wait for the domain auction to end to reveal all bidder ids participating in auction.

So, in one instance GoDaddy did answer and give us bidder ids, yet auction participants have to remember to go back and rummage through each domain auction’s details to discover and track bidder ids. Again, not the best solution, but it is a solution.

What do you think about GoDaddy’s newly added bidder ids?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.