New gltds fail with rate increase

Is that Taps I Hear Playing for New gTLD renewals?

It’s been one of those weeks, if not months, for the domain investing industry and community at large.

The apple cart has been flipped and apples are all over the place, and not in a good way either.

Flares and grenades are being thrown from one side to another by opposing new gTLD parties.

Punches have been thrown. Blow for blow and toe to toe, the gTLDS might have been put down for the count and in the casket with the latest Uniregistry news.

It all started with Rick Schwartz going on a tweeting bonanza about new gTLDs, also known as new domain extensions, being on life support with the plug ready to be pulled.

If you didn’t know, Schwartz is not a fan of the new gTLDs. Personally, I’m not a fan and own less than 5 geo domain new gTLDS.

I’ve always thought they were a bit expensive and more confusing for the general public to comprehend.

Over the past 3 years, I’ve written about the new gTLDs and whether or not they would pose a potential threat to .com, .net and .org domains.

When new gTLDs were originally released, it was believed by many that they were going to top the 90’s domain gold rush as a second coming.

It hasn’t all been gloom and doom for the new gTLDs, but it sure hasn’t been sunshine either.

And from the sounds of the latest news that Frank Schilling’s Uniregistry is increasing rates for new gTLDs by 3000% (no, i didn’t add an extra 0), it’s very likely that the faint sound of taps is likely to be blaring loudly in the coming weeks and months for those managing new gTLDs at Uniregistry.

Essentially, new gTLD domain renewals held with Uniregistry are going from renewal rates of $10-$20 annually to nearly $300. OUCH!

To be fair, it’s not all gTLDs, but a few of Uniregistry extensions such as .hosting, .juegos, .audio, .blackfriday, .diet, .hiphop, .guitars and .property.

My best guess is that there’s likely going to be a drop catch frenzy in the making with renewal rates as high as a kite.

Schilling did make mention that there would be promotions to ease and decrease the rate increase, but I’m not certain that many are giving much weight or trust after feeling like they’ve been betrayed thus far.

It’s very likely a growing group of domainers will take a blood bath, being forced to not auto renew and some closing their domain investing businesses for good.

Many domain investors are voicing their opinions. There’s likely also going to be a mass exodus from Uniregistry to Epik, Efty, GoDaddy and other registries I imagine.

I know such news makes me pause and re-consider growing my new gTLD portfolio, even if I own only a handful of names.

With Uniregistry leading the way with price hikes, I imagine other registries are likely to play follow the leader and over the cliff they all go.

Who’s likely to be the next on the ropes to raise rates?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.