Facebook, Instagram, and Messenger Serve Up Thanksgiving Day Outages

Facebook, Instagram, and Messenger Serve Up Thanksgiving Day Outages

Millions of users took to social media — specifically Facebook, Instagram, and Messenger — today to wish friends and family a Happy Thanksgiving and share Thanksgiving photos only to be met with a Thanksgiving Day outage.

Discovering both #Facebook and #Instagram hashtags trending like no tomorrow via Twitter — Twitter not missing a beat and likely capitalizing on such a colossal outage, I couldn’t help but think of the many personal and business brands that solely use Facebook and/or Instagram as their digital presence.

In fact, I took to Twitter to point out the obvious — highlighting the domain name BuildOnYourOwnDomain.com — of why social media will never replace or unseat the importance of building and developing your digital presence on your own domain name.

Interestingly enough, I recently recorded a podcast discussing this very topic a few weeks ago: Why Social Media Can’t Replace Domains.

While many choose social media because the ease of use and reach of target, these same businesses and personal brands ate crow before turkey as they realized they could no longer communicate with *their* customers due to a “server configuration change” persisting for a little more than 24 hours.

That’s possibly 24 hours without ads and greatly impacting the Thanksgiving and Christmas marketing plans of hundreds of thousands of companies and person brands relaying on Facebook and Instagram ad networks to reach customer on one of the busiest days of the year.

Talk about a rude, yet sobering wake up call for the folks losing money and opportunities to reach customers while waiting for Facebook and Instagram to get back online. 😳

And with cyber weekend — Black Friday, Small Business Saturday, and Cyber Monday — fast approaching, I’m certain those impacted by outages should have certainly been shaken to the point of securing alternative plans.

While both services are up and back to normal for now, I can’t stress enough the importance of why building and developing your digital presence on your own domain name should take precedence over social media.

Well, Happy Thanksgiving, and let this be a lesson and a warning for why your business or personal brand should DevelopYourOwnDomain.com and not solely depend on social media! 😉

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.