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Digital strategies for greater customer growth and revenue

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With so much talk about organic and social web traffic strategies to increase your website’s rankings and sales conversions, one can be left dismayed at where to begin.

A while back I wrote an article about why and how most businesses often effectively use gated content strategies.

gated and non-gated content strategiesThere are a number of pros and cons to using gated content. It’s a short and quick read that I encourage you to read.

Nevertheless, you’ll likely question what next steps you’ll need to take to successfully plan and execute your website’s gated content strategy.

And today I’m sharing with you a simple WordPress plugin that makes gating your valuable content as easy as flipping a light switch on and off.

One of the first things to consider is whether or not your website’s gated content strategy will be paid or non-paid.

If paid, then the typical paid gated content model is a subscription model. One that allows for either a per content purchase, a monthly subscription to access content or even a membership-level viewing of content.

There are quite a few WordPress plugin options that offer free and premium gated contented features.

Feel free to use the list of gated content plugins for WordPress should you need advanced features.

I’ve chosen to use the WordPress plugin Simple Require Login to help you get going in 10 minutes or less with a gated content strategy.

In the video below, I discuss step-by-step instruction about how to create a simple gated content strategy that requires users to login to view specific website content.

Once your gated content technology is in place and doing its job, I recommend planning a well-thought out content strategy, making good use of both gated and non-gated content where it makes the most sense.

To help you do so, I recommend reading Jeannette Cates’ One Hour Guide to Membership Site Plan and Ravi Jayagopal’s Subscribe Me.

There are quite a few additional resources available in helping to plan for gated and non-gated, or gated membership sites.

Use suggested resources as you see fit.  Don’t let technology hold you or your business ransom and stunt business growth.

I wish you the best in establishing a gated content strategy that generates more qualified customers and profit.

Should you have questions about the tutorial video or gated content strategies, please don’t hesitate to contact me or drop a comment below.

Meet Alvin Brown

He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.

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