Riches in the Niches with FinTech Domains — Mike Sallese

Riches in the Niches with FinTech Domains — Mike Sallese

There aren’t many domain investors today that can claim they sold a domain or had a domain purchased by the Domain King himself, Rick Schwartz, especially when in the infancy of their domain journey.

In addition, not many domain investors can claim to have made the finalist list for a Verisign .com domain contest, but today’s podcast guest realized both.

Today, we get to hear from a part-time domain investor and the CEO of, Mike Sallese.

Having been employed by a few recognizable brands and titans of the late 1900’s — AOL and MCI WorldCom, Mike’s various roles in marketing and finance during the early years of the Internet paved the way in discovering the domain industry.

Mike and I discuss how he established and refines a disciplined approach using marketplace data when buying and selling domains in the FinTech niche — blockchain, token, crypto, and more.

Mike also addresses and shares insight about how to overcome the challenges of investing in FinTech names years before they go mainstream.

In addition, we recap 2020 as well as discuss 2021 trends, news, and updates — GoDaddy’s substantial price adjustment to closeout domains, and its impact on domaining.

Hit play, and let’s journey as we discover the riches in the niches of FinTech domains with Mike Sallese. Enjoy!


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.