We’re back in the saddle for another fun-filled post about SEO and doing it yourself.
Do-it-yourself SEO, or DIY SEO, as it is also known, can be quite an experience for small business owners looking to take matters of SEO into their own hands.
Whether you have had a good or bad experience with SEO, in general, there is always a thought that crosses one’s mind: they too could optimize their website to rank well in search engines just as good as, if not better than, SEO professionals.
In addition to performing small business SEO for multiple customers, I’ve experience coaching and consulting a fair share to do SEO themselves.
Some small business owners take SEO coaching and consulting like a fish to water. They succeed in learning, executing, and sustaining sound SEO strategies and tactics to keep their websites highly visible and ranked in major search engines.
But with the good comes the bad who were too smart for their good and stepped on the dark side of SEO due to impatience, naïve, or shrewdness.
And for their unjust actions, they return to me or another SEO professional, endlessly pleading with us to rescue their website from black-hat SEO snares, penalization, or de-indexation in search engines.
I proclaim that anyone can learn do-it-yourself SEO and find success or failure.
But most small business owners don’t truly consider all facets of do-it-yourself SEO.
Most of the time, the do-it-yourself SEO approach is entered blindly based on small business owners not having adequate resources related to time, money, and labor or effort.
And just like you need the S, E, and O to spell SEO, you also need time, money, and effort to invest in an ongoing SEO.
So before you launch into do-it-yourself SEO, let’s take a moment to discuss some common do-it-yourself SEO pitfalls, so you can thoroughly understand the pros and cons of do-it-yourself SEO before causing great harm to your business and having to call the SEO professionals in to clean up the mess.