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Digital strategies generating customer growth and revenue.

Reading Time: 3 minutes

Month after month, I tirelessly search and peruse the Internet for digital strategy topics to create new or update existing article, tutorial, video, and podcast content.

While performing keyword research for an upcoming article and possible podcast, I stumbled upon an interesting search result pertaining to a new domain name leasing marketplace just for apps. Continue reading

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If you have a website — which is nearly everyone and their grandmother — and have not implemented a newsletter or mailing list sign up form, then you are totally missing out on a good monetization opportunity.

And if you carelessly shrug your shoulders at the thought of possibly monetizing your website, then at least think about the opportunity of growing organic traffic.

Executing a sound popup form upon scroll, entry, or exit, or a sidebar, footer, or header sign up form is a MUST for every website I develop. Why? Continue reading

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Recently I was contacted by a customer inquiring about what steps they should take to improve their website speed.

This customer was adamant that their website ranking was greatly suffering because of it. While I don’t disagree with their assessment, let me be clear that ranking on page one of Google or any other search engine was not solely because of website performance, or lack of.

Website performance is a factor, but not in the case of this customer. In fact, this customer’s overall website performance and SEO health puts their competition to shame upon further review of keyword ranking, backlink profile and domain authority.

Nevertheless, I discussed and walked the customer through a step-by-step process for what to check for to determine how to improve website performance, checking the following: Continue reading

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No sooner than a person is introduced to domain investing, affectionately known as “domaining” by domain investors as known as “domainers”, that they soon encounter the ramifications of legally transacting payment and agreement of domains.

Most new investors, a few old ones too, blindly play the payment roulette game when using PayPal or a non-secure payment method when transacting payment and agreement of domains.

Individuals soon come to find out they robbed themselves blind from receiving payment as well as losing their domain in the most horrific cases due to payment clawback, chargeback or disputed credit card payment by purchaser.  Continue reading

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While attending and participating at MERGE! this year, I had the privilege of meeting and moderating a panel — Secrets of Domain Leasing — that included Stevan Lieberman (opposite end of panel from myself), IP Attorney at Greenberg and Lieberman. Continue reading

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Emoji domains burst onto the scene over a year or so ago with a handful of domain investors, speculators, and hobbyists registering nearly 21,000 .WS emoji domains and a few hundred .TO emoji domains.

While the emoji domain craze has subsided with just under 1,500 .WS domains registered (best guess) and mostly single-character, the market for emoji domains has started the journey towards emoji marketing education and usage. Continue reading



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