How to Negotiate Marketing Budget for Domain Lease Agreements

If you hang around the domain industry long enough, then you’ll likely discover most domain portfolios often sit priced unrealistically, and collecting more dust than inquiries and sales.

And if researching and drumming up leads, inquiries, and sales for your domain portfolio is not within your wheelhouse, then things aren’t looking up for you, and it’s only a matter of time before you call it quits.

Why you ask? For starters, the glory days of parked domains earning 4 and 5 figures per month have long passed us all by.

And for most domain investors, developing partial or entire domain portfolio is a costly experience nor is development a skill within their wheelhouse.

Then add to this that new domain investors often commit the grave error of obliging the domain buyer’s bug without one thought towards a plan to strategy.

And it isn’t long before a year passes and the domain renewal grinch arrives at the door knocking and expecting prompt payment.

Make no mistake about it! You must identify an option for your domain to generate income to support renewal cost of it and others, and in short order too! But how?

If none of the aforementioned options are within your wheelhouse, and time and money are both growing short, then you may want to consider domain leasing.

My mother always told me that having a little money coming in is better than having no money at all.

When it comes to domain names, you can own a 100% of the renewal cost, or a smaller or no percentage, if you find a method to generate revenue.

Instead of swinging towards the fence for a home run or grand slam with unrealistically asking prices for domains, settle for a single by leasing domains for a small fraction of the asking price.

Leasing domains allows you the ability to make a bit of money while retaining domain ownership. This option also allows the buyer immediate access to use the domain while not breaking the bank.

In fact, if you can identify the decision maker and their respective financial limit, then you’re well on your way to finalizing a domain purchase or lease agreement.

When negotiating domain purchase agreements, watch and listen to Richard Lau share valuable insight how he sold a domain to Microsoft at or just under maximum PO value.

As it pertains to domain lease agreements, listen to Jothan Frakes and Rob Garner discuss at MERGE! 2017 how to realize and negotiate an achievable marketing budget for monthly leasing of your domains.

Be sure to visit Merge.Show to get more information about MERGE! and what’s to come.

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.