GoDaddy Updates Expired Domain Auction Valuations

While performing a bit of prep for this week over the weekend, I stumbled upon a change I hadn’t notice in the last week pertaining to GoDaddy Expired Domain Auction Valuations.

It was early summer when GoDaddy added a valuation column to their auction platform and received mixed feelings from the domain investing community.

Some domain investors believe having valuations associated with expired domain auctions sets a false and sometimes unrealistic domain valuation.

Other domain investors feel it has helped to narrow down and whittle down the massive list of domains in auction.

In addition, many have stated and agree having valuations has caused an uptick in expired domain activity and increased domain cost for bidders on domains that would have otherwise been sniped at closeout or near bargain-basement prices.

Nevertheless, the thing that I noticed while executing a few searches was the valuation column now displaying prices for domains less than $500.

GoDaddy Domain Auction Valuations

It now appears that valuations will show a price when above $100 while showing “less than $100” or no value at all (mostly emoji domains).

Not certain how much of a change for the better or worse this update will impact domain investors or auctions in general. Thought I would share to see if anyone else has taken notice.

In other news, GoDaddy recently beta launched a Domain Appraisal Tool that shares domain valuations price between $100 and $25,000. Nothing more, nothing less.

Per, this new free-to-use tool is allegedly using the same algorithm as the one used to valuate the GoDaddy Auctions Platform.

And like anything in its infancy, many domain investors are finding the tool to be under- and over-valuing domains quite consistently.

Based on the comments across multiple blogs, it looks like GoDaddy has quite a ways to go before it’ll be stamped as the go-to Domain Valuation Tool or Platform.

But truth be told, with only Estibot as the other valuation tool to date, GoDaddy is about the only company in the industry with deep enough pockets to spend both time and money in the artificial intelligence and machine learning techniques needed to create a value-add valuation tool.

It’ll be interesting to see how this tool impacts the industry in general, especially if buyers of domains leverage the tool to negotiate their next domain acquisition.

What do you think?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.