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The other day I was mining the GoDaddy Auctions Platform in prep of releasing the coming day’s daily auction listing, and stumbled upon a new GoDaddy auction user experience.

For some reason I had not encountered this new interface I’m soon to share with you, but I like what I’m seeing.

Watching a number of domains at any given point throughout a day, I personally use a variety of factors to determine whether or not I’ll decide a domain is undervalued and worth purchasing.

This given day, the following geo service domain caught my eye as I perused a watch list of domains in expiring auction: TexasInventory.com.

It was when I opened this domain in a new web browser tab that I was caught of guard by the user experience displayed.

GoDaddy Expired Buy-It-Now and Closeout Domain Auctions

In addition to the Delivery Time data (i.e., This is the approximate time it takes for this domain to appear in your account, remaining auction time plus processing time), it was then that I discovered yet another metric to keep an eye on moving forward: Watchers.

It appears that GoDaddy now offers data around how many persons are watching domains just like the Visitors data monitored and displayed to potential domain buyers.

So excited about this newly found GoDaddy feature and experience, I started checking as many domains as I could in hopes of finding a few expired domains flying under my radar.

I mean, if folks are watching then certainly the domain must have value, right?

Well, the next day my excitement was short-lived because I encountered the old interface (yuck!) when checking the following domain: GroupTube.com.

GoDaddy Expired Domain Auctions

How in the world could the old interface be back? Did I dream all of this up? Surely not.

I checked a few more domains and the old interface gladly displayed itself. How could this be?

What I eventually come to discover about both existing and new interfaces is that the existing interface is for active expiring or public auctions while the new interface is rendered for expired closeout domains with buy-it-now pricing.

Personally, it would be great if GoDaddy decided to add Watchers to all domain auctions.

Conversely, there is a part of me that hopes they DO NOT add this feature due to the fear of losing expiring domain auction opportunities.

So what do you think about Watchers data?

Do you think GoDaddy should add it to the existing auction interface, or do away the the old interface in favor of the new interface?

Meet Alvin Brown

He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.

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