The first digital land rush — .com, .net, and .org to name a few — happened a couple of decades ago, and minted quite a few millionaires along the way.

Not quite a decade ago, the second digital land rush — new TLDs — had high hopes minting even more millionaires. Actually, the inverse has happened.  More folks lost their money than actually made a dime worth talking about.

But between these two milestone events, an entire domain market segment and economy is thriving, getting bigger as the days, months, and years pass: country code top-level domains (ccTLDs).

I recently migrated a customer’s WordPress website from Bluehost to RoseHosting.

It was a good 6 year run with Bluehost, but this specific customer finally outgrew Bluehost web hosting services.

In actuality, Bluehost kept their website running on PHP 5.6 instead of upgrading to 7.x. But that’s a different story for another day.

The party was good until cart-fragments.min.js shut it down

My WordPress struggles with this given client’s website occurred after updating WooCommerce and updating to WordPress. After the latter update, the pages loaded but key elements driven by JavaScript were nowhere to be found.  But where, oh where could they be?

Many often credit computer engineer Ray Tomlinson as the person to have birthed digital marketing by sending the first-ever email in 1971.

Whether it was him or not, no one can argue the fact that digital marketing has forever changed the way we live and do business across the globe.

Digital marketing has evolved and continues to evolve. From computers to the internet to smartphones and more to come, we live our lives through devices in one way, shape, or form.

What’s most intriguing is that we live bound to the critical undergirding of a numerical label known as the internet protocol address, often disguised as a human-readable, unique domain name.

The better the domain name, the more likely your family, friends, vendors, and customers are apt to remember and visit your name time and time again.

Otherwise, if your domain is hard to remember, then it’s much like building a business miles away from the main thoroughfare.

Not many people will ever know you and your business exists.  In fact, you’ll invest exuberant amounts of time and money introducing your brand over and over again.

For this reason, it’s imperative to qualify, buy, and develop the best representation of your industry or branding for your business or personal brand.

We’re going to party down under with today’s podcast guest. He lives literally the furthest location on earth from Austin, Texas.

If you don’t have a clue as to where he lives and didn’t catch the opening line, then tune in as we journey across the globe to the capital of Western Australia: Perth. Who lives in Perth, you ask?

2020 has certainly been a year of digital transformation and digital empowerment. In fact, the global economy has realized four years of growth in 10 months since COVID forever changed how we live and do business.

COVID is a lingering health nightmare that we all wish would end. Yet, COVID has forced brands of all types and sizes, including consumers, suppliers/vendors, etc., to embrace a progressively digital global economy.

Here’s a look at the top 5 podcasts for Kickstart Commerce in October, ranked by the total number of monthly downloads:

Entering into domain investing is a bit like playing an endless game of whack-a-mole. It’s all fun and games until you exhaust all resources without ever recovering the initial investment.

The buying part of the equation seems easy to the untrained eye as does the selling domains. I mean, after all, it’s buy low and sell high. It’s not rocket science to do such a thing, right?