It’s now weeks before the 2nd Annual MERGE! Conference — a digital asset conference event gathering a number of different conferences under a single roof and with a common access pass.

As a new conference bursting onto the domain conference scene in its inaugural debut last year, I wasn’t sure what to expect although I had attended insightful events, DNHouston and DNSeattle, leading up to it.

Little did I realize, MERGE! was perfect “next” event and stepping stone to have attended. I encourage all to consider attending MERGE! this year — especially domain investors — based on the following 5 reasons:

If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!

Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam.

Figuring out what to name your company is just the tip of the iceberg, especially when hoping to secure a matching .com domain for a web presence.

Whether you’re in the pre-launch stage of your business, or you’ve been in business a number of years and in search of an upgrade domain, there are many things and actions to consider when selecting a domain to best represent your brand — especially when the domain is registered and owned by someone else.

I’m back with another tutorial today that builds on a previous tutorial that instructs you how to change and customize the default WordPress logo displayed on the WordPress login page.

Although I thoroughly discussed and provided code examples and plugins, I forgot to mention one additional aspect not discovered until a customer clicks my customized logo, only to be redirected to WordPress.org. DOH!

A few weeks ago, I received a message from one of my many video tutorials questioning the ease of customizing the WordPress login page — specifically, how easy it is to change or replace the WordPress logo.

So back to the tutorial cave, I discovered how it’s relatively easy to replace the out-of-box WordPress login page logo.

If you are prepping to attend NameSummit — A Digital Branding Conference covering geo-domain names, SEO, social media and marketing trends, then you’ll want to make sure check the dates and the updated agenda.

It appears NameSummit NYC has opted to favor cooler fall climate over the scorching summer heat, moving the event from early August to November.

Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long-form content is the norm.

Not every reader, especially new readers, will stay the course and read long-form content from the first to the last word.

In fact, many readers often scan content in an F-shaped Pattern for specific content and information instead of reading the content in its entirety.

To improve the overall user experience and reading engagement, there are two actions to implement: