In the first post of this series, PPC Series: PPC campaigns and commonly made mistakes, we discussed PPC campaigns and the following commonly made mistakes:
• Failing to apply geographic targeting to PPC Campaigns
• Lack of keywords in PPC ad text
• Incorrect usage of PPC “Match types”
• Not diversifying PPC marketing spend across multiple PPC platforms
Just as you did before in the previous post, you’ll learn how to prevent and correct PPC mistakes.
Preventing and correcting common PPC campaign mistakes will increase your opportunity to maximize your PPC ROI as well as increase website traffic and conversions.
Let’s pick up from where we left off and identify additional costly and commonly made PPC campaign mistakes.