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Digital strategies for greater customer growth and revenue

Search Engine Ranking

Reading Time: 3 minutes

For the last decade or so, I’ve produced and developed a number of websites spanning a various niches.

Of course, most of these websites are considered to be local or hyperlocal niches — riches are in the niches.

Whether my own websites or websites in general, no website is 100% protected from content plagiarism and copyright infringement. Continue reading

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It’s now weeks before the 2nd Annual MERGE! Conference — a digital asset conference event gathering a number of different conferences under a single roof and with a common access pass.

As a new conference bursting onto the domain conference scene in its inaugural debut last year, I wasn’t sure what to expect although I had attended insightful events, DNHouston and DNSeattle, leading up to it.

Little did I realize, MERGE! was perfect “next” event and stepping stone to have attended. I encourage all to consider attending MERGE! this year — especially domain investors — based on the following 5 reasons: Continue reading

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If you own a website and long for it to rank well across major search engines — specifically the “Great Google”, then you’ve likely heard or come into contact with Keyword Planner. And if not, then you need too!

Whether attempting to pinpoint the right set of keywords to rank for, or evaluating the estimated pay-per-click (PPC) cost of keywords for ads, Keyword Planner has become the goto tool of choice amongst a sea of paid and non-paid keyword tool options — KeywordSpy, SpyFu, BuzzSumo, SEMRush, Ahrefs, Wordsteam. Continue reading

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If you are prepping to attend NameSummit — A Digital Branding Conference covering geo-domain names, SEO, social media and marketing trends, then you’ll want to make sure check the dates and the updated agenda.

It appears NameSummit NYC has opted to favor cooler fall climate over the scorching summer heat, moving the event from early August to November.

NameSummit New York (NYC)

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Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long form content is the norm.

Not every reader, especially new readers, will commit to staying the course and reading long form content from the first until the last word.

In fact, many readers often times scan content in an F-Shaped Pattern for a specific content and information as opposed to reading the content in its entirety.

To improve the overall user experience and reading engagement, there are two actions to implement: Continue reading

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The first time I met George Verdugo — a long-time domain investor and developer, and entrepreneur of dotMediaBrands.com, he was sharing an interesting story at MERGE! about how his course of action regarding the development of multilingual domains, specifically Spanish Domains. Continue reading

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One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.

Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.

Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.

One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.

CNN Website Content Displays Updated or Last Modified Timestamp

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