Search Engine Optimization
Nothing says a writer cares more about their reader community than offering a reading time commitment and reading progress bar experience, especially when long form content is the norm.
Not every reader, especially new readers, will commit to staying the course and reading long form content from the first until the last word.
In fact, many readers often times scan content in an F-Shaped Pattern for a specific content and information as opposed to reading the content in its entirety.
To improve the overall user experience and reading engagement, there are two actions to implement: Continue reading
The first time I met George Verdugo — a long-time domain investor and developer, and entrepreneur of dotMediaBrands.com, he was sharing an interesting story at MERGE! about how his course of action regarding the development of multilingual domains, specifically Spanish Domains. Continue reading
One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.
Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.
Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.
One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.
A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.
Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.
From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level. Continue reading
You’ve likely encountered this issue I’m sharing with you today in regards to whether or not hiding website and blog post dates impacts search rankings.
There is a camp of folks strongly believing that hiding the date from search engines is believed to increase search rankings and click-through-rate of search results — giving the perception content is truly evergreen.
For example, Neil Patel’s website and blog hides the date from search engines and readers as shown below via his website and Google search results.
Last week I was reminded that one of my many websites was not secure when visiting it from phone.
Fortunately, this website is used for personal development purposes and not a customer-facing website.
Nevertheless, it was alarming to see the url or address bar of the web browser display in bright red lettering: Website Not Secure. Continue reading
A few days ago while watching and listening to DomainSherpa’s interview of Rand Fishkin about understanding Domains through the filter of SEO and Marketing, I made an interesting discovery about one of my domains.
I was checking traffic sources for KickstartCommerce.com via Google Analytics (GA), and noticed an expired domain I purchased a few months ago was registering a large sum of redirect traffic to KickstartCommerce.com. Continue reading