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Reading Time: 1 minute

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company. Continue reading

Reading Time: 3 minutes

A few years back I pondered the impact of a newly birthed semantic search strategy pertaining to small business with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

Continue reading

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When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together. Continue reading

Reading Time: 4 minutes

I received an email the other day from a customer that’s been us nearly 15 years.

About a year or so ago, we served this customer by upgrading their website design and hosting as well as implementing SEO retainer services.

Most recently, in an effort to speed up and optimize website performance, we implemented the use of Cloudflare for the customer’s website hosted via Bluehost.

If you haven’t heard of or not using Cloudflare, then you are missing out on realizing greater website performance and increased boost search rankings.

I originally discovered Cloudflare and all of it’s goodness from SEO Legend Bill Hartzer while attending DNHouston some time ago.

The reason I mention Cloudflare is because this is where my mind immediately was drawn to when receiving the customer’s email about not being able to successfully File Transfer Protocol (FTP) to the web server. Continue reading

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There are countless carcasses littering the domain investing journey.

Folks often enter domain investing thinking it’s nothing more than buying domains while sipping mai tai cocktails on a beach.

And if not that image, then the image is that domain investors purchase domains at standard registration fees on Monday and flip them them for 5, 6, and 7 figure sales by Friday.

Very few domain investors do either one of the farfetched lifestyle of domain investing.

In fact, most domain investors are quite diversified across the following domain investing categories: Continue reading

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Today I’ll share with you one of the best kept secrets to boosting search rankings while lowering a website’s bounce rate.

Often times, websites are launched having a design and architecture of a Tesla while the content marketing and content itself has the power of a moped at most.

I’m often questioned about how to achieve consistent website search rankings across major search engines a few times a week.

From spinning content to private blog networks to paying less-than-stellar content writers for sub-par content, there are many methods to attempt to boost search rankings.

But one thing I’ve discovered across two decades and counting online about consistently ranking websites is that their content does the following: Continue reading

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A little over five years ago, I accidentally stumbled upon something that forever altered my domain development experience: geo service domains.

Sometimes categorized as exact-match or partial-match domains, I encountered a geo service domain via GoDaddy’s expired domain buy-it-now/closeout auctions for a suburb of the greater Austin, Texas metro.

Although Google had issued an exact-match domain update that devalued and slightly lessen the ranking of exact-match domains, I decided to take a chance on developing my newly discovered geo service domain.

Little did I realize my development and SEO prowess would produce a page one ranking geo service domain website.

Years later, and many new and existing domain investors still question whether or not geo service domains are worth investing in.  That’s the question will attempt to answer in today’s podcast. Continue reading



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