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Search Engine Optimization Tools

Reading Time: 2 minutes

A little over five years ago, I accidentally stumbled upon something that forever altered my domain development experience: geo service domains.

Sometimes categorized as exact-match or partial-match domains, I encountered a geo service domain via GoDaddy’s expired domain buy-it-now/closeout auctions for a suburb of the greater Austin, Texas metro.

Although Google had issued an exact-match domain update that devalued and slightly lessen the ranking of exact-match domains, I decided to take a chance on developing my newly discovered geo service domain.

Little did I realize my development and SEO prowess would produce a page one ranking geo service domain website.

Years later, and many new and existing domain investors still question whether or not geo service domains are worth investing in.  That’s the question will attempt to answer in today’s podcast. Continue reading

Reading Time: 4 minutes

Not much has changed with the domain name search experience since the early days of the internet.

The process in and of itself is timeless in general. I mean, a person either has a dream or idea about launching a website of some sort, and they visit a domain registrar of their choice to verify domain availability.

If the .com domain is taken (which is highly likely these days), then searchers likely append or prepend words or letters, in some cases they add hyphens or dashes, or get cute with adding or removing an assortment of letters to create a brandable domain.

Nevertheless, searchers spend quite a bit of time searching and hoping their domain of choice is available while using a less than stellar domain name search user experience.

While attending NamesCon 2018, I attended a Tools Talk (Why Searching For A Domain Name Sucks) given by Tony Kim, Chief Marketing Officer of Hexonet, that outlined Hexonet’s three-pronged strategy for transforming the future of the domain name search experience.

Continue reading

Reading Time: 7 minutes

You’re likely reading this article because your web traffic has plateaued, or has yet to organically rank for highly competitive keywords.

Most everyone (okay, not everyone) knows the name of the game for bloggers or website owners is how much organic search traffic a website realizes.

If you’ve ever attempted to launch a website of any sort, then you’ve likely encountered the difficulties and challenges in getting your website to rank across major search engines.

I’m here today to change your unsatisfactory experience into one of satisfaction, and hopefully equip you to realize greater search exposure and traffic conversions for your website. Continue reading

Reading Time: 6 minutes

A week or so ago, I introduced you to the Facebook Graph API using PHP.

Although the Facebook Graph API can be used to retrieve a trove of wide-ranging data, I specifically showed you step-by-step how to retrieve the total count for a unique URL’s likes, shares, and comments.

Today, I’m going to show you the same, but this time using JavaScript and jQuery, a cross-platform JavaScript library designed to simplify client-side scripting of HTML. Continue reading

Reading Time: 5 minutes

A few weeks ago, one of my many websites crossed the thousand like club for Facebook likes.

It was a time to celebrate!  Why?

Well, this particular website is a local and somewhat a hyper micro-niche. To be honest, I’m surprised and elated this website has 1000+ likes.

Nevertheless, crossing the 1000+ Facebook like club renders the like button differently.

Instead of being able to now see that there are 1,024 likes, the Facebook like button for this specific website now only shows “1K”.

And because I don’t have a Facebook Fan, Business, or Profile page associated with this website, this adds yet another degree of difficulty in attempting to understand exactly how many likes, shares, and comments exist for website URL, also known as website domain name. Continue reading

Reading Time: 2 minutes

From buildings to phones to emails to tv shows to movies to domain names, emoji have taken over almost every area of life known to man.

Reading Barry Schwartz’s latest article, it sounds like pay-per-click advertising is the next target ripe for emoji marketing spending. Continue reading

Reading Time: 3 minutes

I received an email yesterday afternoon from GoDaddy that reminded me I have two websites that I’ve not transitioned to HTTPS.

In the last few years, there has been an uptick in the number of websites that have transitioned from HTTP to strictly HTTPS.

Of course, many website owners transitioned their websites to HTTPS from HTTP upon hearing Google would consider and likely bump website search rankings for those in full HTTPS compliance.

Nevertheless, the interesting thing about the GoDaddy email is that it is stoked with a bit of subliminal fear using a number of terms throughout the email multiple times. Continue reading



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