Search Engine Optimization Tools
I received an email yesterday afternoon from GoDaddy that reminded me I have two websites that I’ve not transitioned to HTTPS.
In the last few years, there has been an uptick in the number of websites that have transitioned from HTTP to strictly HTTPS.
Of course, many website owners transitioned their websites to HTTPS from HTTP upon hearing Google would consider and likely bump website search rankings for those in full HTTPS compliance.
Nevertheless, the interesting thing about the GoDaddy email is that it is stoked with a bit of subliminal fear using a number of terms throughout the email multiple times. Continue reading
A few months ago, I help to launch a website for a customer. This particular customer’s old website consisted of 4 different WordPress installations.
Yes, you read the last sentence correctly: 4 different WordPress websites.
At the time this customer contacted me inquiring about search marketing services, they had no clue that their website and 3 blogs were operating 4 different WordPress installs in a shared hosting environment.
None of the WordPress installs were updated. And to add insult to injury, there were plugins that hadn’t been updated as well as plugins installed and not being used.
Talk about slow as molasses? Continue reading
When new to domaining, there can often be a tendency to emotionally bid and buy expired domain names.
You peruse the list and spot a desirable expired domain name that looks too good to be true.
You question yourself. How did this domain manage to slip through the cracks and off the radar of daily domain bidders in expired auction without a single bid?
The stars must have aligned for this expired domain and I to be united sings the voices in your head.
You buy the expired domain name thinking of the massive returns you’ll soon realize by developing or flipping.
Truth be told, we all have likely been down the path only to drop and not renew those domain gems we thought to have made us a fortune.
Don’t lose hope though. Today, I’m sharing with you a bit of insight to help you spot trending expiring domains that are undervalued. Continue reading
If you operate a website long enough, then you’re likely to encounter a situation or circumstance that requires a redirect at some.
What are redirects you ask?
Simply put, redirects are primarily used to preserve SEO authority of a website page or an entire website.
And here’s why redirects are important:
You don’t want to lose invaluable SEO authority you’ve slaved so many days writing and sharing content to be crowned by Google with page one search rankings, right? Continue reading
It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.
Hmm, something reads a bit funny about that sentence, right?
Let’s try this won more time.
It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.
We’re getting closer four sure, right?
This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.
Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords. Continue reading
Another day, and falling a dollar short with the most recent news concerning Google’s Adsense Plugin for WordPress.
If you display ads on your website using Adsense Plugin for WordPress by Google, then your days of using this plugin to earn money online are on its deathbed.
If you haven’t heard in recent news, Google has canned yet another product. Continue reading
And so the question goes…
Is redirecting expired domains really worth my time and money?
Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:
- Found niched expiring domains in auction ending soon
- Performed monthly search and CPC check of domains
- Ensured expired domains were not banned by Google
- Researched expired domains using WayBack Machine
- Identified active backlink profile using Google, Majestic or ExpiredDomains.net
Now that your thorough research is complete, bids placed, expired domain auctions won and successfully transferred to your account, I’m certain you’re wondering what to do next, right?
Can you really boost traffic and search rankings using, more specifically redirecting, expired domains?
Before I answer that question with a YES, hopefully, you gave a bit of thought to how you would use expired domains long before you got all starry eyed and in love with your precious new found gems of domains.
You did give thought and draft a plan before bidding on expired domains in auction, right? Continue reading