Recently, a customer contacted me inquiring about steps they should take to improve their website speed.
This customer was adamant that their website ranking was greatly suffering because of it. While I agree with their assessment, let me be clear that ranking on page one of Google or any other search engine was not solely because of website performance or lack of.
Website performance is a factor, but not in this customer’s case. In fact, this customer’s overall website performance and SEO health put their competition to shame upon further review of keyword ranking, backlink profile, and domain authority.
Nevertheless, I discussed and walked the customer through a step-by-step process for what to check for to determine how to improve website performance, checking the following: