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Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company. Continue reading

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It’s the $64,000 — perhaps million dollar — question most domain investors ask or ponder from time to time when purchasing and renewing domains.

If you’re a domain investor, and this question hasn’t crossed your mind, then you’re likely wasting money, time, and effort calling yourself domain investing.

With almost a decade of domain investing under my belt now, I’ve learned the importance of answering this question and operating my domain investing business to strict adherence of strategic timeline for each and every investment. Continue reading

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Naming a product, service, company, or project can be very time consuming, to say the least. In fact, sometimes selecting a name can be more challenging that actually executing the idea.

Nothing kills the mood like checking the domain availability only to find out that someone else had your same thought and beat you to it first. Now what? Continue reading

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Should domain investors seriously consider “sweet spot” domain investing as a viable strategy?

This very came came to mind as I watched, listened, and reviewed Paul Nicks’ — Vice President, Aftermarket at GoDaddy — NamesCon keynote: Domain Trends & Insights. Continue reading

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Years come and go about as fast as one breathes the precious air of life, so I’ve been told.

While 2018 has sailed on by the domain industry, we’re embarking upon the journey we’ll come to know as 2019.

And just like my wild domaining predictions of 2018, I’ve had some time to think, research, and prepare predictions for what to expect in domaining for 2019. Continue reading

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Many domain investors learn to effectively manage their domain portfolios by trial and error.

I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.

However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors. Continue reading

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While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too. Continue reading



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