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Digital strategies generating customer growth and revenue.

Link Wheels

Reading Time: 3 minutes

Over the last few years, negative SEO attacks have caught more than a few companies off guard, and that number is growing daily based on the nearly 15 million search results for negative SEO (and growing).

Even a famous digital marketing agency was caught off guard and experienced a first hand negative SEO attack on their website and brand.

If you’re not familiar with negative SEO, then you might want to read up on it and establish a plan to manage against it.

In short, negative SEO attacks can get a company penalized and booted from Google rankings, and in some cases entirely de-indexed and banned.

So, how do negative SEO attacks occur? Continue reading

Reading Time: 2 minutes

I consult a number of businesses in their assessing and establishing their search marketing strategy in alignment to the business goals.

One of the areas that amazes me the most about businesses, especially small businesses, is most don’t harness the power of automation.

These same businesses want to compete with their competitors, yet complain of not having the expertise need to achieve increase search rankings and business awareness.

Let me say this: there is no silver bullet when it comes to SEO. Continue reading

Reading Time: 6 minutes

Dear KC Readers,

Today is the last day of March. This month marks the 3rd anniversary in the journey of KickstartCommerce.com.

The last 3 years have been amazing, to say the least. There have been ups and downs, big losses but even bigger wins.

My confidence as a writer has been boosted while my writing has grown leaps and bounds. I’m not perfect and there is still room for improvement.

This has been and will continue to be journey. I made some changes over the last 3 months that have drastically put the blog on a different course than when I first started.

I want to share with you and others in hopes that this story inspires each of you to maximize your potential towards achieving excellence and greatness in what you’re called to do in life. Continue reading

Reading Time: 2 minutes

What exactly is Hummingbird?  I don’t know, go Google it.  Okay, I’ll stop or not.  Okay, one more.  Go ask Siri, I’m sure she has a good answer awaiting your questioning.

In SEO terms, Hummingbird is Google’s ranking algorithm that consists of the following but not limited too: Continue reading

Reading Time: 4 minutes

Is this your business?

  • You’ve had your website and blog optimized for SEO. Check.
  • You post content for customers first and search engines last. Check.
  • You plan and measure the effectiveness of your SEO effort using web analytics. Check.
  • You’ve tried pay-per-click advertising. Check.
  • You’ve tried guest blogging. Check.
  • You have and are actively using social media profiles. Check.
  • You’ve had press releases written and submitted. Check.
  • You have local business page listings across a variety of online and offline entities. Check.
  • You’ve tried give-aways, contests, whitepapers and various digital materials to educate and inform customers. Check.

So, I know you’re thinking “what is there left to do?”, right?

If your business has consistently accomplished all of the above on an ongoing basis where applicable, then congratulations as you’re ahead of most small businesses and businesses in general. But not so quick!

Have you tried small business SEO tips using domain names?

Yes, domain names can be used as a very value-add SEO weapon for small businesses to drive more local business, capturing more customers and making more money.

Today, I’ve provided you with a round up of my best domain name articles that discuss how small businesses and businesses in general can execute small business SEO using domain names.

So happy reading, and let’s get you on your way to capturing more customers and making more money! Continue reading

Reading Time: 4 minutes

How is your website’s backlink profile looking these days? Are you steadily garnering new links from a multitude of high-quality websites?

If you can’t answer those questions honestly, or you answered honestly with only a handful links not worth writing home about, then today’s post is strictly for you.

And don’t worry, I’ll go light on you although I probably shouldn’t.

Nevertheless, I’m providing you with the link building strategy round up that will do the following:

  1. Inspire those of you that are not currently link building to get started if you have not a clue where to begin sound and search-safe link building
  2. Give those of you a good swift kick in the pants if you’ve approach or manage ongoing link building in a lazy manner
  3. Correct those of you who have gone towards the dark and wayward path of eating at the “all-you-can-link-buy” buffet

I encourage you to read, study, and re-read each link building post in this round up series.

If you have questions, then please don’t hesitate one bit to drop a comment at the end of this post.

It’ll be my pleasure to help answer any questions or concerns you may have as it pertains to sound and search-safe link building. Continue reading

Reading Time: 10 minutes

How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generating more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website that I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document 108 actions I’ve used and followed as my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes capturing qualified customers.

So if you’re ready, let’s get started! Continue reading

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