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Digital strategies for greater customer growth and revenue

Events

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If you are prepping to attend NameSummit — A Digital Branding Conference covering geo-domain names, SEO, social media and marketing trends, then you’ll want to make sure check the dates and the updated agenda.

It appears NameSummit NYC has opted to favor cooler fall climate over the scorching summer heat, moving the event from early August to November.

NameSummit New York (NYC)

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If you woke up and guessed July 17th was World Emoji Day, then you’re off to a good start. If not, then no worries because life goes on — likely not one bit impacted.

Last year’s World Emoji Day brought us an anthem song as well as Codemoji.com — an amazing online tool aiming to simplify the complexities and fundamentals of coding for kids using emoji. Yes, coding with emoji! How amazing is that!?

Coming off the conclusion of Emojicon BK 2018, this year’s World Emoji Day builds on previous years delivering emoji events and product releases. Continue reading

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About a month or so ago, it was brought to my attention by Page Howe that a conference dedicated to “all things emoji” would occur in New York just days before World Emoji Day.

A bit more sleuthing and I uncovered what looks to be a 2-year old conference certainly flying stealth under the radar. Continue reading

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If you’ve not heard about the shot around the world known as the General Data Protection Regulation (GDPR) and all it impacts, then where have you been?

GDPR is now less than a month away (May 25, 2018), and has greatly impacted a number of entities, both personal and business, worldwide, especially domain registrars.

What is looming in growing uncertainty is how ICANN will respond accordingly to the impact of GDPR on Whois services — which are used by a number of registries, registrars, domain investors and the general public to conduct business on a daily. Continue reading

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Domain valuation conversations are likely the most spirited and opinionated conversations one can witness or engage in with industry professionals.

Even closing in on 30 years since the early 90’s digital gold rush for sacred .com domains, there are a wide range of formulas and methods tossed around to gauge a domain’s valuation.

From the Rosener Equation to search traffic estimation to type-in traffic to cost-per-lead to cost-per-click to revenue multiples, there are countless ways for one to calculate a domain’s worth. Continue reading

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Most likely everyone investing in domains has a hope and dream to realize substantial ROI for their domain portfolio.

And if you don’t, then you might need to consider your motive for domain investing in the first place. 🙂

I’m not going to tell you that you can or can’t make a reasonable amount of money buying and selling domains.

The truth is, domain investors can make money, lose money or do a combination of both, hopefully more of the former and less of the latter. 😉 Continue reading

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Not much has changed with the domain name search experience since the early days of the internet.

The process in and of itself is timeless in general. I mean, a person either has a dream or idea about launching a website of some sort, and they visit a domain registrar of their choice to verify domain availability.

If the .com domain is taken (which is highly likely these days), then searchers likely append or prepend words or letters, in some cases they add hyphens or dashes, or get cute with adding or removing an assortment of letters to create a brandable domain.

Nevertheless, searchers spend quite a bit of time searching and hoping their domain of choice is available while using a less than stellar domain name search user experience.

While attending NamesCon 2018, I attended a Tools Talk (Why Searching For A Domain Name Sucks) given by Tony Kim, Chief Marketing Officer of Hexonet, that outlined Hexonet’s three-pronged strategy for transforming the future of the domain name search experience.

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