Mobile-friendly websites have been the talk of the town for some time now.
In fact, Stone Temple reports that mobile usage jumped from 57% in 2016 to 63% in 2017 while desktop usage is steadily declining year-over-year, going from 43% in 2016 to 37% in 2017.
And if those numbers hold true, we’re only months away form discovering that likely over 70% of internet users favor their mobile devices when viewing websites.
So, what does all this mean for your website?
For starters, it means that a mobile-responsive web design is no longer an optional feature.It’s a MUST nowadays, especially if your business relies on the web to find customers.
While it’s been a few years since Google released it’s mobile update — a mobile-friendly ranking algorithm designed to give a boost to mobile-friendly page in Google’s mobile search results, more and more websites are realizing the impact to rankings of how mobile-first indexing has forever transfigured the search landscape.
Truth be told, there is not one reason for websites not being mobile friendly. There are a number of free and paid themes, templates, plugins, and more to present an aesthetically pleasing and intuitive experience that translates well across both mobile and desktop.
In fact, Google has backed an open-source project — AMPProject.org — aimed to enable the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
Coined AMP, which stands for Accelerated Mobile Pages, many websites are quickly embracing AMP because of the ease of use and management of a single codebase unlike previous mobile-friendly websites that required two separate websites at times.
While AMP piggybacks across a growing number of technologies, it’s become second nature to add AMP to one’s website experience.
In fact, I recently discovered the AMP for WordPress plugin, and had it installed, configured and working in less than 10 minutes.
In short, AMP for WordPress *automagically* appends the following parameters to the end of existing URLS, making your website AMP-friendly and ready to light up the mobile search ranking results:
- /amp/ (for post name WordPress permalinks) -OR-
- amp=1 (for vanilla WordPress install or default WordPress permalinks)
To quickly get started using AMP, watch the video tutorial below as I demonstrate how to use AMP for WordPress to speed up your WordPress mobile experience and increase mobile search rankings.
Last but not least, once you have AMP for WordPress installed, then try out Google’s mobile-friendly tool that reveals a site report card of whether or not your website experience is mobile friendly.
Does your website pass Google’s mobile-friendly test to make the grade?