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Digital strategies generating customer growth and revenue.

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For almost two decades, I’ve road the rollercoaster of website design. From static HTML pages to harnessing the dynamic power of PHP/MySQL websites to content management systems, I finally settled into a groove of rapid website development using the same platform as nearly a third of the websites hosted online: WordPress.

Good, bad, or indifferent, WordPress has come a mighty long way (and likely still has a ways to go depending upon which side of the fence you stand having experienced operating or managing a WordPress website).

One of the most common questions raised — whether a new website development project or a redesign effort — about WordPress centers upon extensibility, flexibility, and the ease of migrating content from one website to another.

I’ve experience a number of WordPress-to-WordPress migrations as well as WordPress to 3rd-Party CMS’ and vice versa.

Often times customers want to preserve blog posts and pages when redesigning their websites, but shy away from preserving pages due to thinking it’s too laborious to perform and achieve such a feat. But that will no longer be your fear after this tutorial. Continue reading

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Not long ago, I set my sail towards mastering the use of video to grow my business, and digital presence and reach.

I’ll admit that it was rough starting out out, getting acclimated to a smooth and natural delivery of informed speaking with matching body posture.

Of course, most of you know that I started out recording screen captures of my desktop demonstrating a series of how-to tutorials for WordPress, search marketing, and domain name strategies to grow your business.

I progressed from screen capture tutorial videos to recording in-person question and answer interviews.

But what really changed the game for me as well as my website reaching and serving more people was including videos in my email campaigns. Continue reading

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Month after month, I tirelessly search and peruse the Internet for digital strategy topics to create new or update existing article, tutorial, video, and podcast content.

While performing keyword research for an upcoming article and possible podcast, I stumbled upon an interesting search result pertaining to a new domain name leasing marketplace just for apps. Continue reading

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If you have a website — which is nearly everyone and their grandmother — and have not implemented a newsletter or mailing list sign up form, then you are totally missing out on a good monetization opportunity.

And if you carelessly shrug your shoulders at the thought of possibly monetizing your website, then at least think about the opportunity of growing organic traffic.

Executing a sound popup form upon scroll, entry, or exit, or a sidebar, footer, or header sign up form is a MUST for every website I develop. Why? Continue reading

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Recently I was contacted by a customer inquiring about what steps they should take to improve their website speed.

This customer was adamant that their website ranking was greatly suffering because of it. While I don’t disagree with their assessment, let me be clear that ranking on page one of Google or any other search engine was not solely because of website performance, or lack of.

Website performance is a factor, but not in the case of this customer. In fact, this customer’s overall website performance and SEO health puts their competition to shame upon further review of keyword ranking, backlink profile and domain authority.

Nevertheless, I discussed and walked the customer through a step-by-step process for what to check for to determine how to improve website performance, checking the following: Continue reading

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No sooner than a person is introduced to domain investing, affectionately known as “domaining” by domain investors as known as “domainers”, that they soon encounter the ramifications of legally transacting payment and agreement of domains.

Most new investors, a few old ones too, blindly play the payment roulette game when using PayPal or a non-secure payment method when transacting payment and agreement of domains.

Individuals soon come to find out they robbed themselves blind from receiving payment as well as losing their domain in the most horrific cases due to payment clawback, chargeback or disputed credit card payment by purchaser.  Continue reading



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