Today’s post is about search engine optimization’s new future: Google Authorship.
If you have heard or read about this new search engine ranking vehicle, read up.
A few years ago, Google introduced an unusual approach for authors to boost search engine rankings: Google Authorship.
Using this tactic, you convince Google that you are the author of your posts, and by doing so, you can stop piracy.
You actually register your words through Google Authorship, so nobody else can steal and publish your work as their own.
You have to set up your Authorship profile using your optimized Google+ account, and when your website appears in the search results, it displays your photo next to the search result, as shown below.
You might already have seen some results displayed by Google that show a photo of the author along with the link.
These search results definitely have more appeal than other plain-looking results owned by authors with no identity whatsoever.
Using Google Authorship is quite easy and straightforward.
Are you trying to figure out what the pros and cons of SEO and PPC are?
Well, there are many businesses, small and large alike, around the world on a daily trying to figure out how to get the best bang out of the buck in both SEO and PPC.
Whether your business selects SEO or PPC will all depend upon your line of business and how your business markets and advertises to customers.
Pay-per-click (PPC) advertising and search engine optimization (SEO) have one thing in common: both sources are means of driving traffic to your website.
Search engine optimization can be very much like a black hole when explaining it and its nuances.
From search engine optimization basics to the advanced, some SEO strategies are simple to implement while others are more complex in nature.
Hopefully, by the end of this post, you’ll understand how to go about implementing simple search engine optimization basics to increase organic search traffic for your website.
Let’s dive in and start discussing search engine optimization basics you can apply to your website today.
Maybe you see yourself and business as Bob, being crushed by the competition in search engine rankings as they laugh all the way to the bank.
Well, the good news is you no longer have to be lost in complete SEO darkness. Kickstart Commerce helps you rewrite the next chapter in search engine optimization for website, providing the following value-add search engine optimization services:
Keyword research and inventory management
Catchy headline creation
Optimized sitemap management
Off-site optimization (e.g. blog comment via relevant websites)
Competitor SEO benchmarking and analysis
Mobile design and content optimization
SEO trend and search engine research
Track content search ranking across major search engines
Relevant content directory search submission
Repurposing content for a various mediums
Social bookmarking management
Complimentary and Comprehensive SEO Audits
Website speed, analytics, caching, security and backup management
Nothing to lose, but everything and more to gain! Call 512.814.9177 to get started today.
What am I getting in return for what I’m paying?
One of the biggest fears and complaints that most small business owners and professionals have about SEO is that SEO costs too much for little results.
However, most of the too much, too little results can be attributed to search engine optimization firms not tailoring SEO efforts to be in alignment to the needs of the business.
If you find or stumble upon search engine optimization firms or consultants selling one-time, one-size fits all SEO, then that should raise a red flag for you not to do business with them.
At Kickstart Commerce, we offer various types of search engine optimization services because not all search engine optimization services meet the needs of everyone’s business or website in the same manner.
For the small business owners or professionals only needing to jump start their SEO effort on the right foot, we offer what is known as fixed price SEO services.
Fixed priced SEO services allows for the laying of a firm SEO foundation of sound SEO principles by which small business owners or professionals can then build and execute their own ongoing SEO efforts, or go at a slower and cost effective project-by-project basis.
Opposite of those with the in-house resources to perform their ongoing SEO efforts, fixed priced SEO services also tend to be the choice of small business owners or professionals who find themselves strapped for cash and time, and not able to commit to a monthly SEO services agreement.
As for the pricing to implement and execute fixed price SEO, this service is one of our most expensive services only due to the risk we take in providing you with a very thorough and no-strings attached SEO website audit (no charge) and itemized list of corrective SEO actions.
Another SEO service we offer is strictly tailored for customers who have been burned or fallen prey to deceptive SEO practices.
Sad and costly SEO stories happen each and every day, we understand the SEO bind customers can find themselves in when strapped for both cash and time to bring in profitable SEO results.
Because these deceptive SEO incidents happen, knowingly and unknowingly, we feel it’s best to help these customers that are down on their luck.
We prove there are qualified and experience SEO professionals that can bring profitable, lasting results performing SEO search-engine safe methods.
In short, pay-for-performance services are SEO services geared to show results and rankings for a selected website and list of keywords. Customers only pay for results when their website has been ranked according to the list of keywords in the services agreement.
Not a dime is exchanged until your website is on the first and second page of search engines. This definitely decreases the chance and opportunity of getting burned or fallen prey to deceptive SEO practices.
However, the pay-for-performance service can be quite expensive due to Kickstart Commerce assuming all of the risk to get your website ranked.
Our most popular service by far is the SEO retainer services due to our clients not having to lift one finger to drive profitable, long lasting results from their website.
Pricing for SEO retainer services are made to be very affordable for small business owners or professionals, although pricing is determined by keyword preference and the number of competing pages for each keyword.
What is there to lose? We do all the work, and provide you daily open access and transparent reporting on a monthly basis.
It typically takes 90 days for rankings to take effect from the time we complete the first milestone. If the reports and search engines don’t have you ranked on page one or two of search engines for our agreed to keywords, then you get your money back.
And this is yet another reason for this service being quite popular, carrying a money-back guarantee unlike the Pay-for-Performance and Fixed Price SEO services.
A few months ago, I helped to launch a website for a customer. This particular customer’s old website consisted of 4 different WordPress installations.
Yes, you read the last sentence correctly: 4 different WordPress websites.
At the time this customer contacted me inquiring about search marketing services, they had no clue that their website and 3 blogs were operating 4 different WordPress installs in a shared hosting environment.
None of the WordPress installs were updated. And to add insult to injury, there were plugins that hadn’t been updated, as well as plugins installed and not being used.
What exactly is Hummingbird? I don’t know, go Google it. Okay, I’ll stop or not. Okay, one more. Go ask Siri, I’m sure she has a good answer awaiting your questioning.
In SEO terms, Hummingbird is Google’s ranking algorithm that consists of the following but not limited too:
How can I increase my website’s traffic and search rankings?
This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generate more qualified traffic.
And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.
For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.
Then there are those who have a static website I recommend content marketing via blogs and articles.
And let us not be quick to forget or diminish the value of social media networks.
Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.
In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing, and sustaining a few niche websites I’ve started in recent weeks.
I tried my very best to document the 108 actions I’ve used and followed, per my SEO guideline.
Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes of capturing qualified customers.
