How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generate more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing, and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document the 108 actions I’ve used and followed, per my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes of capturing qualified customers.

So if you’re ready, let’s get started!

I had an interesting exchange the other day in regards to whether a client should invest in a website redesign or a domain name upgrade to increase website traffic.

We’ll focus on website redesigns for now with more on domain name upgrades to come. We’ll also address what both have to do with increasing website traffic.

Typically, most business owners that have been in business more than five minutes will tell you to invest your money in a new website redesign in an effort to increase website traffic and drive sales.

And for the right business owner and situation, I do believe this could be very sound advice.

Afterall, a website redesign with a focus on providing intuitive, sound user interface and experience can work wonders in resurrecting and increasing website traffic and search engine ranking when implemented and executed properly.

Leased websites are nothing new under the sun in terms of generating customer growth and revenue for businesses.

At its core, leased websites are nothing more than lead generation websites given a different name some would say. 

And if you have been around sales and marketing longer than 15 minutes, then you’ll appreciate and understand their worlds are built around an important business of concern: lead generation. 

And what are leads?

Simply put, leads typically refer to a person or set of persons who are ready to buy your products, uses your services, or simply shows great interest in your business.

Lead generation is a popular inbound marketing term used by businesses as a means of attracting new customers.

Businesses use lead generation as a method to achieve consistent and qualified sales leads which generate consistent streams of revenue and increased market share.

There are many ways to generate leads in business, such as through advertisements, phone calls, and word of mouth.

In today’s post, I will attempt to help you further understand the pros and cons of lead generation using leased websites.

I will discuss in great detail how leased websites could prove to be good or bad based on the type of business you own and operate.

How do I get my website to start ranking better for certain keywords in search engines? 

I see all this talk about head and long tail keywords and don’t quite understand it.

What I do know and see is that my competitors are ranking on the first page for multiple keywords, and I want to achieve the same.

The question and statements are quite common amongst website owners desperately wanting their websites to be highly visible and ranking in search engines for highly competitive keywords.

I’m sure you long for the same success as relates to your website, if not more.

Surely, if you have been around search engine optimization (SEO) or other search marketing methods, such as pay-per-click advertising (PPC), then you understand the importance of keywords and their impact on your search engine rankings and placement at surface level.

Indeed, keywords are important in regards to search engine rankings.  However, you don’t want to spin your wheels on highly competitive and expensive keywords to never convert.

Today’s post will help you further understand the importance of a certain kind of keyword, and how this keyword type can help you increase you conversion while possibly saving you money at the same time.

I receive a wide range of emails and phone calls in a given week questioning how to generate content that increases website traffic.

From business owners, website developers, and even other SEO consultants posing as potential customers, everyone wants to know what the secret is when it comes to content marketing that increases search ranking and website traffic.

There are plenty of resources, whether newsletters, websites, blogs, ebooks, etc., telling you the bare bone SEO basics and principles, such as creating content:

• Written with a focus on customers and not search engines
• That is more than 600 words in length, ideally 1000-1500 or more
• That is relevant and specific to your industry and target market
• That educates, informs and solves problems for customers
• That customers will share with the masses
• That is easy-to-read content consisting of short sentences and containing every day layman terms
• Using specific keywords and keyword variations in moderation
• That includes the use of header tags with keywords within header tags
• Containing moderately supportive external and internal links, images, and videos

And the list goes on with other value-add content marketing strategies and techniques to help increase not only your website or blog’s search engine ranking, but also increase the likelihood your content is shared with the masses and increasing overall website traffic.

Today’s post on content marketing will guarantee you success should you religiously understand, comprehend and flawlessly execute each aspect.

Let’s get started.

Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.

One of the most elusive topics surrounding domain investing is type-in traffic. There are many schools of thought on this topic.

In short, I define and qualify domain type-in traffic as visitors typing a domain name into a web browser and landing a single web page (not a fully developed website) — completely bypassing search engines altogether.

Now many are quick to blur the lines between domain parking and domain type-in traffic. They are two different things, yet one relies on the other.

In this case, domain parking can rely on domain type-in traffic, but not exclusively. A domain can be parked and display ad links that visitors click on to generate domain parking revenue.

On the other hand, domain type-in traffic is simply the number of times visitors type in the domain into a web browser with no search engine help included.

Domain type-in traffic doesn’t automatically result in revenue, although it can if the destination offers products, services, or a call to action that is in alignment with the visitor’s expectation.

It doesn’t take long after entering into domain investing to hear about the heyday of early investors buying keyword domains for the avalanche of type-in traffic.

Most domain investors, especially those early in their journey, are fast on the hunt to discover undeveloped domain gems with thousands of visits daily.

Do domains with exponential type-in traffic, like in the days of old, actually, exist today?

And if they do exist, how and where does one go about discovering, measuring, and procuring such domains?