Content is King in the online world, or is it?

If your website has duplicate content, then you are losing the war to competitors as well as missing out on generating greater customer growth and revenue.

Search engine optimization has evolved over many years and will continue to do so in the years to come.

Before the introduction to a plethora of search engine algorithms and their multi-dimensional complexities, it was quite easy to stake your businesses claim to the front page of all major search engines for your respective industry.

There are many advanced SEO techniques that an average person wouldn’t see or ever comprehend when viewing a webpage that can be considered illegal or deceptive SEO.

From shady link building schemes to paid links to keyword stuffing to link stuffing to plagiarizing a competitor’s original content, there were and still are today many ways, some honest while many are deceitful, to arrive at the front page of all major search engines.

In today’s post, we hope to address the Content is King mentality of those businesses operating in gray-hat SEO, whether knowingly or unknowingly.

Today’s focus is publishing duplicate content in an effort to rank higher on the first page search engine results of all major search engines.

I’m often questioned about what steps and process to take to rank website content in a search-safe manner.

Most of the time, the question is based around how long should it take for a page or website content to rank in search results.

Often times it’s about how many times a keyword or keyword phrase should be used (i.e., keyword density). While other times it’s about how many internal and external links a page should contain.

Well today, I’m sharing 6 valuable questions to ask when creating epic website content.

With YouTube video viewing on the rise due to exponential mobile and tablet use, individuals and businesses are desperately trying to find feasible methods to increase their YouTube views, comments and likes.

Everyone is competing to have their video ranked for a multitude of keywords. The hope is that their video will snowball and become a viral sensation.

For some, having their YouTube videos go viral is the difference in their business being in the red or black for the entire year.

With much on the line, personally and professionally, many businesses posting YouTube videos are willing to try just about anything to increase their subscribership and viewership numbers.

But today, I’ll share with you the 3 top actions you shouldn’t take when trying to increase your YouTube video viewership and subscribership numbers. The actions that I’ll discuss will definitely decrease, if not destroy, your YouTube video rankings in search engines.

Subdomains have been around for a long time, but it’s only quite recently that internet marketers learned how invaluable they can be. In fact, there had been a time when using subdomains were thought to be ultimately bad for SEO.

However, with search engines constantly changes with every cat, dog and bird update, many small business owners and internet marketers are clamoring at anything that can even remotely increase views and ranking.

This has given birth to loads of white-hat, grey-hat and black-hat SEO marketing tactics.

One of those marketing tactics used by many to boost their rankings is using subdomains.

Once considered gray-hat, making use of subdomains for the sole purpose of manipulating search rankings for specific keyword or keyword phrases is now considered black-hat SEO.

But don’t lose hope just yet as subdomains can be ethically and effectively used via white-hat SEO tactics and strategies.

Don’t believe me? Just check out such sites as Tumblr, Blogspot, WordPress and Shopify to name a few.

These are popular mainstream websites that offer services that allow for users to create their very own websites using subdomains instead of subdirectories.

So to take a step back before we venture to far down the path of subdomain SEO. Let’s take a moment to define domains, subdomains and subdirectories.

The short answer is “yes” and “no”.  I know, confusing right?

Search engine penalties can expire after a certain time period.

However, a search engine penalty expiring depends upon many factors.

The following factors can determine whether or not search engine penalties expire:

• Whether corrective action has been taken to remedy penalty
• Whether the website is deleted or domain name expires
• If the website continues to garner additional penalties
• If no corrective action is taken or performed to the website

And this leads us to discussing one of my current customers and their search engine penalty saga.

It’s been a while since we’ve covered a few search ranking factors for boosting one’s website search results across major search engines.

Well, today we’re going to address the top 20 SEO tips that website owners can implement and execute to ensure that their website’s search rankings remain highly visible or boost your way into page one search rankings across major search engines.

Without further ado, here are my top 20 SEO tips for small business to boost its website’s search rankings.

For a small business, the local market for their line of business can be quite a competitive and saturated market.

From traditional advertising avenues to search marketing and other online advertising venues, small businesses are trying to get the biggest bang for their buck when it comes to driving new business.

For some, it’s a matter of keeping the doors open.

But like any small business that relies on the web for new customers or relies on their website to act as a 24 by 7 by 365 online salesperson, there is always the question of what is the most effective path to take in regards to optimizing one’s website for local SEO.

One crowd believes in using a single domain to rank local SEO while others believe in multiple domains to boost local SEO rankings.

So which party is right or wrong? Or are both parties right and wrong?

Today, I’ll take a moment to outline a few local SEO scenarios for small businesses, and to also discuss the pros and cons of local SEO using single domain and multiple domains.