Can your potential customers remember your domain without misspelling it while hearing it via a television or radio ad?
If you’ve never considered the thought of whether or not your business’ domain passes the radio test, then today’s post will open you up to a world that is sure to change your perspective on the importance of using domain names passing the radio test.
Most business owners don’t know to consider the radio test when selecting a domain name for their business.
In fact, most business owners consider their business name and domain based on emotional ties.
Others often consider a domain name based on registration availability.
There are a multitude of ways that domain names are conceived.
However, the radio test is rarely, if ever, applied to most domain name selections.
Now you may be thinking, “How does a domain name passing a radio test impact my business? Well, I’m glad you asked.