I wasn’t sure if it would happen or not, but a new extension was used in a Super Bowl commercial. I personally didn’t see it, but looks like Elliot Silver did and reported it. The new extension was .MOVIE and the movie was Gods Of Egypt. I don’t get to the movies much, but it does look like an interesting movie.
So, is this the year and the beginning of new domains starting to go mainstream? Personally, I think we’ll see many enterprise-level brands began to effectively use the new extensions as new marketing strategies are formed. As for mom and pop shops, I doubt we’ll see much movement in terms of new extensions being used as a primary digital presence.
In other news and thoughts, I’ve been debating on whether to press my luck (dated myself there!) investing in LNNL, NLNL, and NLLN .com domains, and 4L .net and .cc domains.
Of course, there’s much talk of the current 4C, primarily 4L .com domains, domain explosion with China and other markets to follow.