I consistently meet and speak with a wide range of small business owners. And, they all have the same simple request of teaching them to generate more customers and make more money.
And if not that, then their request is that I provide them with a SEO solution that will increase rankings and traffic in hopes of increase repeat sales.
There are many marketing actions and things a small business, especially an online business or a business that depends on their website as the primary source for lead generation, can and must do when it comes to planning and executing sound internet marketing strategies.
There is low-hanging fruit such as participating using social media networks such as Facebook, Google+, Twitter and LinkedIn to name a few. Of course, it can pay to submit to the legit directories.
Then there is also pay-per-click advertising for those who desire instant results.
Then there is the old tried and true method of creating content that engages potential and existing customers to share with the masses.
And don’t forget press releases, guest posting and blogging, ebooks, tutorials and video marketing to name a few.
But there is one internet marketing strategy that I experience quite often that small business fail to take action on… Guess what action it is?