Search Engine Ranking
It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.
Hmm, something reads a bit funny about that sentence, right?
Let’s try this won more time.
It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.
We’re getting closer four sure, right?
This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.
Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords. Continue reading
I’m often amazed by the number of business owners that don’t grasp the concept of domain names and their inherent value.
Of course, it’s been over 20 years since the initial .com goldrush and now supposedly the second coming arrived with new gTLDs.
But again, I’m amazed at how most business owners that operate business websites don’t get or scratch the surface on the importance of a domain name to their business.
Having parallels to physical real estate, domain names are very much a lucrative investment. And why? Continue reading
As 2016 comes to an end, I’ve been M.I.A. this quarter and with good reason.
In this last quarter, I’ve been focused less on Kickstart Commerce in between SEO projects and more on developing another project based upon Church Management Software (ChMS).
So, you’ve got a business to run and customers to serve every waking hour of the business day.
Include a personal life, the occasional potty break, eating and sleeping, and there’s not room left for much more, right?
But like the competition, you want to increase your website’s visibility in search ranking in hopes of reaching more customers and closing more sales, right?
But how? After all, you manage to establish a decent content marketing strategy, and are off to the races consistently writing and publishing content.
Then a few months into your content marketing excursion, or maybe you’re in the planning stage if you move a bit slower, you realize that content marketing is as much a full-time assignment as serving your customers.
You write and schedule post after post with keyword after keyword focus only to see minimal traffic and search ranking increase.
You have the first part of the equation down, which is writing, scheduling and publishing content that’s engaging to your reader audience (potential customers).
Although search engines are finding and indexing your content to share with the world of readers and potential customers in need of your business offering, what are you doing to share your content outside the walls of your website? Continue reading
And so the question goes…
Is redirecting expired domains really worth my time and money?
Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:
- Found niched expiring domains in auction ending soon
- Performed monthly search and CPC check of domains
- Ensured expired domains were not banned by Google
- Researched expired domains using WayBack Machine
- Identified active backlink profile using Google, Majestic or ExpiredDomains.net
Now that your thorough research is complete, bids placed, expired domain auctions won and successfully transferred to your account, I’m certain you’re wondering what to do next, right?
Can you really boost traffic and search rankings using, more specifically redirecting, expired domains?
Before I answer that question with a YES, hopefully, you gave a bit of thought to how you would use expired domains long before you got all starry eyed and in love with your precious new found gems of domains.
You did give thought and draft a plan before bidding on expired domains in auction, right? Continue reading
Welcome back! It’s been a few weeks since I made the initial post in this series: How to Auto Publish WordPress Posts to Twitter.
If you haven’t read it, then I encourage you to do so. After all, we all know there is no silver bullet when it comes to SEO, and if you don’t, then you know now.
Nevertheless, you’ve written fresh content to be published to your WordPress website, but how will you go about sharing your newly created content with the masses once published? Continue reading
If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.
It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.
I get that Google is attempting to honor it’s privacy agreement with searchers, but not having date from organic keyword searches is really keep many of us in the dark. Continue reading